Owner's Guide to a Small Business Website: What you need and how to get there - without paying the earth

Owner's Guide to a Small Business Website: What you need and how to get there - without paying the earth

By: Lisa Spann (author)Paperback

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Description

Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes - Content management systems and why you need one - Effective search engine optimisation - Ensuring your website works on all browsers and devices - How to integrate social media into your website - Complying with legal requirements and general web standards Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.

About Author

Lisa Spann owns and runs ISSL, a web design company which has designed hundreds of websites for businesses of all sizes. This book is based on her day-to-day work and the problems and questions that she deals with on a regular basis. Lisa has a reputation as a problem-solver, and for explaining complex technical issues in an easy, jargon-free way that people understand. Lisa lives in Rawtenstall and is a former mentor for the National Enterprise Allowance (NEA) Scheme, a government-led scheme that helps unemployed people who have the right skills to set up their own business.

Product Details

  • ISBN13: 9781845285210
  • Format: Paperback
  • Number Of Pages: 176
  • ID: 9781845285210
  • weight: 176
  • ISBN10: 1845285212

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