Persuasion covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development and covers contemporary research on persuasive effects and theories. Filled with practical guidelines, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric.
William Rogers is adjunct assistant professor in the Department of Media Studies at Queens College, CUNY, and in the Department of Speech Communication and Theatre Arts at Queensborough Community College, CUNY.
Part 1 Part I: Messages and Influence Chapter 2 1 Introduction Chapter 3 2 Language and Communication Chapter 4 3 Persuasive Messages Chapter 5 4 Propaganda Chapter 6 5 Argumentation Chapter 7 6 Ethics and Deception Part 8 Part II: Receivers and Research Chapter 9 7 Understanding Audiences and Cultures Chapter 10 8 Needs, Emotions, Motivations, and Vulnerabilities Chapter 11 9 Empirical Theories of Persuasion Chapter 12 10 Empirical Persuasion Research Part 13 Part III: Contexts and Skills Chapter 14 11 Verbal and Visual Rhetorical Theories Chapter 15 12 Persuasion and Politics Chapter 16 13 Campaigns, Counterpublics, Movements, and Cults Chapter 17 14 The Media Influence: Advertising, News, Entertainment Chapter 18 15 Skills for Senders Chapter 19 16 Skills for Receivers Chapter 20 Selected Bibliography