Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest's unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. The popular An Hour a Day format uses a detailed how-to approach with case studies, tips, interviews, and more. * Learn how craft, implement, measure, and optimize a successful Pinterest marketing plan * Explore the factors behind Pinterest's appeal and learn how to develop a plan based on your business's core goals, then implement it and monitor the results * Review case studies and interviews with successful Pinterest marketers to use as guidelines for your own campaigns Pinterest Marketing: An Hour a Day gives you the know-how and the confidence to market your business on today's hottest social media platform.
Jennifer Evans Cario is founder and President of SugarSpun Marketing, a boutique social media agency specializing in sustainable social media strategies, web analytics, and corporate training. She also serves as the Social Media Faculty Chair for Market Motive, a web-based training facility, and as adjunct faculty for Rutgers University's Mini-MBA programs. Jennifer has been in the industry since 1996 and has trained or consulted for a wide range of B2B and B2C companies across the United States and Canada.
Introduction xix Chapter 1 Understanding Pinterest 1 Chapter 2 Who Uses Pinterest for Marketing and Why? 13 Chapter 3 What Makes Pinterest Valuable? 39 Chapter 4 Week 1: Set Up a Pinterest Account 57 Chapter 5 Week 2: Curating Content with Pinterest 75 Chapter 6 Week 3: Find and Attract Followers 89 Chapter 7 Week 4: Purposely Propagating Pins on Pinterest 107 Chapter 8 Week 5: Track and Monitor Pinterest Traffic 123 Chapter 9 Week 6: Developing a Successful Pinterest Strategy 145 Chapter 10 Week 7: Leveraging Boards for Better Reach 163 Chapter 11 Week 8: Using Pinterest to Attract Traffi c 185 Chapter 12 Week 9: Using Pinterest to Engage with Fans 207 Chapter 13 Week 10: Pinterest Marketing Through Contests 229 Chapter 14 Week 11: Measure and Refine Your Strategy 243 Chapter 15 The Future of Pinterest Marketing 263 Appendix 1: Pinterest Marketing Resources 273 Appendix 2: Pinterest Tips from Top Marketers 277 Index 285
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- ID: 9781118403457
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