The pursuit of pleasure is a central drive of the human animal. Now, award-winning neuro-scientist David J. Linden explains how recent research has enabled us to decipher how and when pleasure takes control of the brain--and won't let go.
Combining cutting-edge science with entertaining anecdotes, Linden illuminates how behaviours that lead us to ecstasy can just as easily become compulsive. Why are nicotine and heroin addictive while LSD is not? Why has the search for safe appetite suppressants failed? And in the future, will it be possible to activate our pleasure circuits at will?
This eminently enjoyable and provocative book delves beyond what we like into why we can't stop ourselves from liking it--even when we think we can.
David J. Linden is a professor of neuroscience at Johns Hopkins University School of Medicine in Maryland, USA. The author of more than ninety scientific papers and the acclaimed book The Accidental Mind, he also serves as editor-in-chief of the Journal of Neurophysiology. David J. Linden is a Professor of Neuroscience at Johns Hopkins University School of Medicine in Maryland, USA. The author of more than ninety scientific papers, his research has received awards from the Sloan, McKnight, and Klingenstein foundations as well as the Society for Neuroscience. His first book, The Accidental Mind, was published by Harvard University Press, and he also serves as the editor in chief of the Journal of Neurophysiology