From developing effective messages to working with the news media, from writing speeches to tweeting, from crisis communication to the ethics of political communication, and everything in between, Political Communication in Action takes the reader step by step through the process.
This approachable new text:
Covers both theory and real-world practice.
Uses examples and case studies to illustrate key concepts.
Shows what aspects of the process look like when done well, and when done poorly.
Addresses public affairs and advocacy communication, as well as political campaigns.
Explores changes emerging from the 2016 elections.
Uniquely, it provides a tour of the communication process as it actually works: in political campaigns, in government from City Hall to Congress and the White House, and in advocacy organizations.
David L. Helfert has more than four decades of experience working in the field of political communication, including service in the Clinton administration (1994-2000) and as communication director for several Congressional committees (2001-2010). He has taught political communication at Johns Hopkins University, George Mason University, and the US Naval Academy.
Political Communication in Action. Defining Political Communication. The Tools of Political Persuasion. Making Political Communication Effective. Political Issues. Political Research and Communication Planning. Political Speeches. Political Advertising and Television. Political Communication in the Internet Age. Communicating Through the News Media. Communication in an Age of Partisanship. Crisis Communication. The Ethical Line in Political Communication.