Political Marketing in Canada (Communication, Strategy, and Politics)

Political Marketing in Canada (Communication, Strategy, and Politics)

By: Jennifer Lees-Marshment (editor), Alex Marland (editor), Thierry Giasson (editor)Hardback

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Political Marketing in Canada introduces politicians, political parties, policy makers, and advisers and scholars in political science, marketing, and communications to an innovative new perspective on electioneering and politics.

About Author

Alex Marland is an assistant professor in the Department of Political Science at Memorial University of Newfoundland. Thierry Giasson is an associate professor in the Communication and Information Department at Universite Laval. Jennifer Lees-Marshment is a senior lecturer in the Department of Political Studies at the University of Auckland. Contributors: Lisa Birch, Patricia Cormack, Yannick Dufresne, Anna Esselment, Emilie Foster, Thierry Giasson, Elisabeth Gidengil, Royce Koop, Kirsten Kozolanka, Jennifer Lees-Marshment, Patrick Lemieux, Alex Marland, Tamara A. Small, and Andre Turcotte.


Part 1: The Marketplace 1 Introducing Political Marketing / Thierry Giasson, Jennifer Lees-Marshment, and Alex Marland 2 The Canadian Political Market and the Rules of the Game / Yannick Dufresne and Alex Marland 3 The Diversity of the Canadian Political Marketplace / Elisabeth Gidengil Part 2: Political Parties and Institutions 4 Amateurs versus Professionals: The 1993 and 2006 Canadian Federal Elections / Alex Marland 5 Under New Management: Market Intelligence and the Conservative Party's Resurrection / Andre Turcotte 6 The Impact of Market Research on Political Decisions and Leadership: Practitioners' Perspectives / Jennifer Lees-Marshment 7 "Buyer" Beware: Pushing the Boundaries of Marketing Communications in Government / Kirsten Kozolanka 8 Market Orientation in a Minority Government: The Challenges of Product Delivery / Anna Esselment 9 Does Public Opinion Research Matter? The Marketing of Health Policy / Lisa Birch 10 Selling a Cause: Political Marketing and Interest Groups / Emilie Foster and Patrick Lemieux Part 3: The Media and Citizens 11 As (Not) Seen on TV: News Coverage of Political Marketing in Canadian Federal Elections / Thierry Giasson 12 Are We Friends Yet? Online Relationship Marketing by Political Parties / Tamara A. Small 13 Double-Double: Branding, Tim Hortons, and the Public Sphere / Patricia Cormack 14 Marketing and Efficacy: Does Political Marketing Empower Canadians? / Royce Koop Part 4: Conclusion 15 Challenges for Democracy / Thierry Giasson, Jennifer Lees-Marshment, and Alex Marland Glossary References Index

Product Details

  • ISBN13: 9780774822282
  • Format: Hardback
  • Number Of Pages: 320
  • ID: 9780774822282
  • weight: 600
  • ISBN10: 0774822287

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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