About the Author
Karen Freberg is as an assistant professor in Strategic Communications at the University of Louisville since 2011 and has also been serving as a lead adjunct instructor for West Virginia University's Online Graduate Program in Integrated Marketing Communications. She won the WVU's teaching award in 2012. Her social media pedagogy practices have been featured in Forbes and in USA Today College publications. She has served as a research consultant in social media and crisis communications and has worked with organizations and agencies including Firestorm Solutions, Hootsuite, DHS, CDC, National Center for Food Protection and Defense (NCFPD), and the Colorado Ski Association. She is currently working as a consultant to update and revise the Hootsuite Advanced Social Media Strategy course (offered to executives) with Dr. William Ward. In 2015, she was named as a Plank Educator Fellow. During this fellowship, she worked at General Motors in Detroit on social media analytics and influencer relations. Her research has been published in several book chapters and in academic journals such as Public Relations Review, Media Psychology Review, Journal of Contingencies and Crisis Management and Health Communication.