Positioning: The Battle for Your Mind, 20th Anniversary Edition: (3rd edition)
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Positioning: The Battle for Your Mind, 20th Anniversary Edition: (3rd edition)
Positioning: The Battle for Your Mind, 20th Anniversary Edition: (3rd edition)

Positioning: The Battle for Your Mind, 20th Anniversary Edition: (3rd edition)

By
Al Ries (Author) Jack Trout (Author)  

Hardback

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The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Fully updated and revised.
Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants. Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
  • Contributor: Al Ries
  • Imprint: McGraw-Hill Professional
  • ISBN13: 9780071359160
  • Number of Pages: 272
  • Packaged Dimensions: 196x211x28mm
  • Packaged Weight: 526
  • Format: Hardback
  • Publisher: McGraw-Hill Education - Europe
  • Release Date: 2000-12-16
  • Binding: Hardback
  • Biography: Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants. Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.

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