Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people "inventing" the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences' key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users' problem space, informing your business strategy, your project's early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to's, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future.
Leo Frishberg is Principal of Phase II...", a Portland, OR based User Experience (UX) and Product strategy consultancy. His UX leadership extends back 30+ years. As Product Design Manager at Intel, he led multiple enterprise UX teams; as Principal UX Architect at ..." he established UX as a strategic component of the business. Most recently he authored
Part 1: Context 1. Introducing Presumptive Design 2. Design Thinking 3. PrD and an Agile Way of Business Part 2: Principles & Risks 4. Design to Fail 5. Create, Discover, Analyze 6. Make Assumptions Explicit 7. Iterate, Iterate, Iterate! 8. The Faster We Go, The Sooner We Know 9. The Perils of PrD 10. Lack of Diversity 11. Believing Our Own Stories 12. Unclear Objectives 13. Losing Our Audience Part 3: How-To Manual and Recipes 14. Master Facilitation 15. The Creation Session 16. The Engagement Session Appendix A: The Cases Appendix B: The Art of Box Breaking
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- ID: 9780128030868
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