Go beyond London's famous landmarks and discover the hidden gems. From secluded mews and undiscovered cafes to flower markets and tree-lined streets, prettycitylondon champions the quiet, gentle moments that allow you to escape in a huge capital city like London.
If you know where to look, you will find that traditional shopfronts, vintage transport, artisan bakeries, whimsical florists and timeless bookstores are but a hop, skip and a jump from the centre, and some right in the middle.
Full of the unexplored and less-appreciated areas of London, this stunning guide also includes tips on how to plan and photograph your own prettycitylondon experience, whether on foot or dreaming from afar.
SIOBHAN FERGUSON is the curator and founder of the hugely popular Instagram accounts, @prettycitylondon, @theprettycities, and @siobhaise. A photographer and social media consultant, she currently lives in Chiswick.