Product Management: Bringing New Products to Market
Asomi Ithia (Author)
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Whether creating a product from nothing or making a stepped change to an existing product, the task presents many opportunities to ask and seek answers to fundamental questions that will steer the final outcome. Bringing New Products to Market takes you through the journey in incremental steps that enable you to learn quickly and put that learning into action. The book starts by framing the idea, moves onto setting a motivating vision, objectives and key performance indicators; understanding customers and using this to create new products into the market. Supporting areas that product people need to understand and may need to get involved in are also covered. This is 1 of 4 books in the Product Management Series. As a series, the books are designed to provide a pragmatic approach to the spectrum of activities required to create, deliver and manage products that create value for your customers and business. With its friendly and personable tone, content is brought to life with references, diagrams, illustrations, examples, case studies and quotes from product practitioners.
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About the Author
Asomi Ithia has been working in product management and product marketing for over 20 years in small and large businesses including Barclays, BT, 02, Sky & Thomson Reuters. He has worked across all stages of the product life cycle using a range of techniques to understand customer needs and deliver products.
- Contributor: Asomi Ithia
- Imprint: Matador
- ISBN13: 9781838592318
- Number of Pages: 216
- Packaged Dimensions: 138x216mm
- Format: Paperback
- Publisher: Troubador Publishing
- Release Date: 2019-10-28
- Binding: Paperback / softback
- Biography: Asomi Ithia has been working in product management and product marketing for over 20 years in small and large businesses including Barclays, BT, 02, Sky & Thomson Reuters. He has worked across all stages of the product life cycle using a range of techniques to understand customer needs and deliver products.
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