Essential tools for implementing right-sized prospect research techniques that help nonprofit organizations reach their fundraising goals
Written especially for front-line fundraisers, Prospect Research for Fundraisers presents a practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money. Filled with examples, case studies, interviews, and stories, this unique book is structured around the fundraising cycle and illustrates the myriad of current and ever-changing prospect research tools and techniques available to boost an organization's fundraising effectiveness.
From essential overviews to how-to-search skills, this practical book gives development officers the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle.
Provides practical insight to understand the best use of each prospect research tool and techniqueFeatures a companion website with a variety of online tools to help readers implement key conceptsPart of the AFP Fund Development Series
Prospect Research for Fundraisers provides fundraisers with an understanding of what prospect research is and which resources are available to small organizations that have limited internal capacity, medium-sized organizations building capacity, and large organizations wanting to maximize their strengths. It offers a practical understanding of the relevant tools at the disposal of development officers and managers responsible for hiring, outsourcing, purchasing, managing, and implementing prospect research within their organizations.
JENNIFER J. FILLA operates Aspire Research Group out of Florida, providing prospect research services to organizations across the country. Prior to founding Aspire Research Group, she served as associate director of development at the Kimmel Cancer Center at Jefferson in Philadelphia, Pennsylvania. She is a member and past trustee of the Association of Fundraising Professionals, Suncoast Chapter, and was most recently the 2010 2011 president of the Association of Professional Researchers for Advancement, Florida Chapter. HELEN E. BROWN is President of The Helen Brown Group LLC and a twenty-plus year veteran in the field of prospect research. She is a former director of the Association of Professional Researchers for Advancement (APRA) and currently serves as chair of the APRA Chapter Relations Committee. She is a past president of the New England Development Research Association. In 2006, she received the NEDRA Ann Castle Award for service to the prospect research community.
Foreword xiii Acknowledgments xvii Introduction xix CHAPTER 1 The Big Picture 1 What Is Prospect Research? 1 Why Do Prospect Research? 4 How Does Research Fit into My Work and into the Gift Cycle? 7 Communication 10 Dispelling Myths and Corroborating Evidence 11 Summary 12 For Further Reading 13 CHAPTER 2 Identifying New Prospects 15 Overview: Why We Identify New Prospects 15 Capturing and Maintaining Constituent Information 18 Manual Prospect Identification Methods 24 Wealth Screenings 27 Surveying 40 Simple Data Mining 41 Advanced Data Mining 43 Donor Modeling 45 List Rental 46 Summary 49 For Further Reading 51 CHAPTER 3 Researching Prospects 53 Different Levels of Research 54 Types of Donor Profiles 55 Assembling Your Research Toolkit 61 Search Techniques Every Fundraiser Should Know 65 Capacity Ratings: Putting the Information Together 79 Summary 82 For Further Reading 83 CHAPTER 4 Donor Relationship Management 85 What Is a Relationship Management System? 87 The Three Moving Pieces 89 Creating Your Own System 93 Summary 115 For Further Reading 116 CHAPTER 5 Managing Prospect Research 117 Managing to Your Fundraising Goals 118 Hiring Employees and Volunteers 125 Skill Sets for Hiring 129 Managing Expectations 132 Defining Common Terms and Using Forms 134 Purchasing Resources 136 Options for the One-Person (or Small-Team) Development Office 144 Summary 148 For Further Reading 149 CHAPTER 6 Ethics, Risk, and Data Protection: What s the Big Deal? 151 Starting with Donor Trust 151 Risky Business 152 Ethics 154 Legal Issues 155 Outside of the United States 157 Some Practical Tips 158 Summary 159 For Further Reading 159 CHAPTER 7 International Prospect Research 161 Making International Fundraising Work 162 Getting Started with International Prospects 167 Summary 169 For Further Reading 170 CHAPTER 8 Trends and Opportunities: The Future of Prospect Research 171 Big Data and Segmentation 172 Data Visualization 174 Relationship Mapping 175 Social Media and Social Scoring 178 Content Curation 180 What the Future Might Look Like 185 Summary 186 For Further Reading 187 Appendix A: AFP Code of Ethics 189 Appendix B: Donor Bill of Rights 190 Appendix C: APRA Statement of Ethics 191 Appendix D: APRA Skill Sets Advanced 193 Appendix E: APRA Skill Sets Fundamentals 196 Appendix F: APRA Skill Sets Relationship Management 199 Appendix G: APRA Skill Sets Research Management 202 About the Authors 207 Index 209