Public Relations: Management by Objectives
By: T. Harrell Allen (author), Norman R. Nager (author)PaperbackUp to 2 WeeksUsually despatched within 2 weeks
Description
This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations managers can effect change while acquiring the resources and support of top management. Originally published in 1984 by Longman.Product Details
- publication date: 17/08/1992
- ISBN13: 9780819183309
- Format: Paperback
- Number Of Pages: 416
- ID: 9780819183309
- weight: 540
- ISBN10: 081918330X
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- Saver Delivery: Yes
- 1st Class Delivery: Yes
- Courier Delivery: Yes
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