Synonymous with timeless American style, Ralph Lauren metamorphosed from a small collection of men s neckties into a global empire offering everything from casual polo shirts and luxury womenswear to athletic apparel and home goods. WWD has chronicled the company s every step since its founding in 1967, from that first wide necktie and iconic advertisements to Lauren s innovative venture into online media. Offering insight into this trailblazing visionary, Ralph Lauren: 50 Years of Fashion is an illustrated volume that details his meteoric rise and the highlights of his career. Through never-before-seen archival photographs and award-winning fashion writing and business articles from the pages of WWD, this volume showcases the brand s most noteworthy achievements, how it has shaped the fashion industry, and its status as the arbiter of classic American style. Celebrating Ralph Lauren s fiftieth anniversary, this book is a must-have for fashion aficionados, lovers of Americana, and everyone in between.