Reboot your Business

Reboot your Business

By: Stephen Sacks (author)Paperback

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The fact is that the average business has less life in it than the average dog. Sadly, 80% of businesses fail within five years and of the 20% still standing, 80% of those statistically will fail in a further five years. As the more numerate amongst you will already have worked out, 20% of 20% is just 4% - yes, a measly 4% survive ten years. That's 96% failure. I mean, come on, these are precious entities that have tied up people's lives, cash, and dreams for years and they are just dropping like flies. It seems crazy, doesn't it? Why does it happen? How can you prevent it happening to your business? These are the two questions that this book sets out to answer, and if you can't answer these two questions as a business owner, then you may be steering your own ship at the moment, but ultimately you will be steering it as effectively as Captain Edward John Smith steered his. And he managed to drive the Titanic into an iceberg. Interestingly, the activity of organising the deck chairs on the Titanic as a strategy to try to calm passengers and remove their focus from the lack of lifeboats has become a famous metaphor for all activities with no real benefits. This is, however, the description that best sums up the groundhog-day way in which most leaders that I see are operating their ventures. This book inspires new thought and action so that readers can create a new and better future for both themselves and their businesses.

About Author

Stephen has had a lifetime of experience in business (or at least 35 years) and has always worked for himself. This was largely because he was a total failure at school, leaving with just a clutch of O-levels and a grade 1 CSE in technical drawing. To the total consternation of his exasperated parents, he managed to completely waste ten years of perfectly adequate state education daydreaming, mucking around and generally playing the fool. (Ironically, one of his daughters, Juliette, is a secondary school teacher now.) Unsurprisingly, he never attended university, but he did attend Cranfield Business School in 2007 and completed their SME Business Growth Programme, which was of great benefit. For many years Stephen was in the fashion business where he came across such luminaries as Sir Philip Green, who taught him a thing or two about negotiating. Stephen built a worldwide leather clothing brand called Muubaa, which is now run by his daughter, Georgia. During the years when he was growing Muubaa, he travelled extensively, clocking up two foreign trips per week in one year as he built distribution in 30 different countries across the world, whilst managing production in South Asia and the Far East. Stephen also created and sold a furnishings and linen business and was heavily involved in his own logistics business, where they handled distribution for a number of other wholesale businesses. At the end of 2016, he exited his last enterprise and decided that he wanted to market his experience rather than jump straight back into the frying pan. So, he founded Funding Nav as an advisory and broking boutique aimed at helping entrepreneurs create more cash for themselves and for their businesses because it was something he wishes he'd had access too when he was building his. Since then, he's been involved in numerous different businesses and has managed to add value in every case. Sectors include food and beverage, leisure and hospitality, fashion, marketing, telecoms, tech and medicine. Stephen has noticed commonality across all sectors, which is generally down to the fact that, in SME businesses, the leader is expected to be a jack of all trades, which is, of course, an impossibility. Also, the business becomes almost an extension of the owner to the extent that business issues quickly manifest themselves physically. He has read and listened to a lot of business books and he's found that most of them contain very few new ideas, lack any kind of humour whatsoever, and are often highly repetitive as they struggle to fill the pages with sufficient words to justify the cover price. This is where he's tried hard to make Reboot Your Business snappy, readable, to the point and actionable, and has used off-the-wall examples to prove his points. Given that he's married to the very patient Harriet, with whom he has four daughters, all still at home at the time of writing, Georgia, Juliette, Milly, and Josie, he has had huge motivation to both get out of the house every morning and to earn a decent living. As Stephen often says, "It ain't cheap and it ain't peaceful living with five women, I can tell you!"

Product Details

  • ISBN13: 9781912009213
  • Format: Paperback
  • ID: 9781912009213
  • ISBN10: 1912009218

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