Recognise Me
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Recognise Me

Recognise Me

By
Ken Cato (Author) Tony Speath (Contributor)  

Hardback

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Brand recognition is the goal of any enterprising organisation. Where competing products or services are similar, identification is paramount. A brands identity makes an enterprises strategy visible. Brand design is the ultimate factor that drives an enterprise towards recognition. Ken Cato in Recognise Me draws on wisdom gained by the interactions of Cato Brand Partners across more than 50 years, with clients from over 100 countries and in almost every imaginable area of business. By focusing intently on many examples of brand design and use, Cato shows how great brands are made by those who know and respond to them. His insights are interspersed throughout with those of leading personalities in business, the arts and community, emphasising the exceptional significance today of effective brand identity.
Dr Kenneth Willis Cato AO, ADIA AGI AIGA ARMIT AWADA FAMI FDIA. In 1970 Ken Cato established Cato Brand Partners in Melbourne, Australia. With Ken still at the helm and offices in 16 international locations Cato has worked in over 110 countries. Kens work has afforded him immense global acclaim and as such he and his team have been recognised with many international awards too numerous to list. Kens passion for design extends beyond that of Cato Brand Partners; in 1991 he established the worlds largest student design conference. Originating in Melbourne it now has substantial presence in China. Ken is a regular speaker at both design and business conferences.
  • Contributor: Ken Cato
  • Imprint: Schiffer Publishing Ltd
  • ISBN13: 9780895381293
  • Number of Pages: 400
  • Packaged Dimensions: 241x241mm
  • Packaged Weight: 2331
  • Format: Hardback
  • Publisher: Schiffer Publishing Ltd
  • Release Date: 2022-10-18
  • Binding: Hardback
  • Biography: Dr Kenneth Willis Cato AO, ADIA AGI AIGA ARMIT AWADA FAMI FDIA. In 1970 Ken Cato established Cato Brand Partners in Melbourne, Australia. With Ken still at the helm and offices in 16 international locations Cato has worked in over 110 countries. Kens work has afforded him immense global acclaim and as such he and his team have been recognised with many international awards too numerous to list. Kens passion for design extends beyond that of Cato Brand Partners; in 1991 he established the worlds largest student design conference. Originating in Melbourne it now has substantial presence in China. Ken is a regular speaker at both design and business conferences.

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