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Relationship Marketing (Sage Library in Business and Management)

Relationship Marketing (Sage Library in Business and Management)

By: John Egan (editor), Michael Harker (editor)Hardback

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Description

This collection is a long-awaited one-stop resource that draws together all the important readings on the origins, development and future of relationship marketing. With classic and contemporary writings from influential figures in the field, this landmark work explores the theory and practice of relationship marketing. Papers map out past and present research and pose exciting questions about the future of relationship marketing. This definitive collection includes 59 articles and is accompanied by an insightful introduction that draws together key issues. A concise rationale behind the selection of papers is also provided. The SAGE Library in Business and Management is a first-class series of major works that brings together the most influential and field-defining articles, both classical and contemporary, in a number of key areas of research and inquiry in Business and Management. Each multi-volume set represents a collection of the essential published works collated from the foremost publications in the field by an Editor or Editorial Team of renowned international stature. They include a full introduction, presenting a rationale for the selection and mapping out the discipline's past, present and likely future. This series is designed to be a 'gold standard' for university libraries throughout the world with a programme or interest in Business and Management Studies.

About Author

Professor John Egan, is Head of the Department of Marketing at Regent's University, London. He is Chair of the Academy of Marketing, the major UK academic marketing organisation, and Chair of the Learning Advisory Group, formally the Senate, of the Chartered Institute of Marketing. He is a Chartered Marketer, a Fellow of the Higher Education Academy and a Freeman of the Worshipful Company of Marketors. Professor Egan has a long publishing career and is the Editor of The Marketing Review and on the editorial boards of the European Journal of Marketing, the Journal of Political Marketing and Marketing, Intelligence & Planning. He has authored books on Marketing Communications and Public Relations and his textbook 'Relationship Marketing' is now in its fourth edition and has been translated into Russian, Simple Chinese and Mandarin. He entered academia in 1997 following a career in luxury retailing initially with American Department Stores and later with Mappin & Webb, Crown Silversmiths, and Garrard, Crown Goldsmiths. Prior to his appointment at Regent's University Professor Egan was at London South Bank University where, in addition to his academic marketing responsibilities, he was Faculty Director of Marketing and External Communications responsible for all aspects of marketing in the Faculty.

Contents

VOLUME ONE: SHAKING THE FOUNDATIONS: THE ORIGINS OF RELATIONSHIP MARKETINGA Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships - J C Anderson and J A NarusPerspectives for a Theory in Marketing - J ArndtInternal Networks for Internal Marketing - D BallantyneRelationship Marketing - L L BerryRelationship Marketing - M Christopher, A Payne and D BallantyneDeveloping Buyer-Seller Relationships - F D Dwyer, P H Schurr and S OhThe Marketing Strategy Continuum - C Gr[um]onroos Towards a Marketing Concept for the 1990sThe New Marketing - Developing Long-Term Interactive Relationships - E GummessonA Model of Industrial Networks - H Hakansson and J JohansonBuild Customer Relationships That Last - B B JacksonRelationship Marketing Theory - K M[um]oller and A Halinen Its Roots and DirectionRelationships between Providers and Users of Market Research - K M[um]oller and A Halinen The Dynamics of Trust within and between OrganizationsVanishing Point - L O'Malley and M Patterson The Mix Management Paradigm Re-ViewedThe Domain and Conceptual Foundations of Relationship Marketing - J N Sheth and A ParvatiyarRevisiting Marketing's Lawlike Generalizations - J N Sheth and R S SisodiaManaging Customer Relationships for Profit - K Storbacka, T Strandvik and C Gr[um]onroos The Dynamics of Relationship QualityThe Characteristics of a Marketing Relationship - B ThomasThe 4P Classification of the Marketing Mix Revisited - W Waterschoot and Van Den BulteThe Changing Role of Marketing in the Corporation - F E WebsterVOLUME TWO: A BROAD CHURCH: CONCEPTUAL AND THEORETICAL DEVELOPMENTS IN RELATIONSHIP MARKETINGThe Theoretical and Philosophical Underpinnings of Relationship Marketing - F E Webster Environmental Factors behind the Changing Marketing ParadigmRelationship Marketing of Services - Growing Interest, Emerging Perspectives - L L BerryCritical Service Encounters - M J Bitner, B H Booms and L A Mohr The Employee's ViewpointBuyer/Supplier Partnering in British Industry - R Brennan The Automotive and Telecommunications SectorsRelationship Marketing - F ButtleBuyer-Seller Relationships in Business Markets - J P Cannon and W D Perreault JrRelationship Marketing in Consumer Markets - R Christy, G Oliver and J PennUnderstanding Contemporary Marketing - N E Coviello, R J Brodie and H J Munro Development of a Classification SchemeThe Dynamics of Long-Term Business-to-Business Exchange Relationships - P A Dabholkar, W J Johnston and A S CatheyBack to the Future - J Egan Divergence in Relationship Marketing ResearchThe Relationship Marketing Process - J R Evans and R L LaskinFrom Marketing Mix to Relationship Marketing - J R Evans and R L Laskin Towards a Paradigm Shift in MarketingMarketing Orientation Revisited - E Gummesson The Crucial Role of the Part-Time MarketerRelationship Marketing Defined? - M J HarkerRelationship Marketing in the Era of Network Competition - S D Hunt and R M MorganWhy Satisfied Customers Defect - T O Jones and W E SasserThe Commitment-Trust Theory of Relationship Marketing - R M Morgan and S D HuntUnderstanding Customer Expectations of Service - A Prasuraman, L L Berry and V A ZeithamlCommercial Friendships - L L Price and E T Arnould Service Provider-Client Relationships in ContextRelationship Marketing in Consumer Markets - J N Sheth and A Parvatiyar Antecedents and ConsequencesReview of the Marriage Analogy in Relationship Marketing - C TynanAn Integrated Model of Buyer-Seller Relationships - D T WilsonVOLUME THREE: PARADIGM OR PERSPECTIVE: THE FUTURE OF RELATIONSHIP MARKETINGDon't All Firms Have Relationships? - K J BloisTowards a Paradigm Shift in Marketing? An Examination of Current Marketing Practices - R J Brodie et alCustomer Loyalty - A Dick and K Basu Towards an Integrated FrameworkDo Customer Loyalty Programs Really Work? - G R Dowling and M UnclesMarketing in the New Millennium - P DoyleThrowing the Baby out with the Bathwater - J EganPreventing the Premature Death of Relationship Marketing - S Fournier, S Dobscha and D G MickThe Dark Side of Long-Term Relationships in Marketing - K Grayson and T AmblerThe Rise and Fall of Modern Marketing - And Its Rebirth - C Gr[um]onroosMaking Relationship Marketing Operational - E GummessonLingua Franca - M J HarkerCompeting through Relationships - S D Hunt Grounding Relationship Marketing in Resource-Advantage TheoryConcept, Metaphor or Reality? The Prognosis for Relationships in Consumer Markets - L O'Malley and C TynanRelationship Marketing - A J Palmer A Universal Paradigm or Management Fad?Exchange Relationships in Consumer Markets? - J PelsBarriers to Relationship Marketing in Consumer Retailing - A D Pressey and B P MatthewsPromoting Relationship Learning - F Selnes and J SallisAn Alternative View of Relationship Marketing - Tuomo Takala and O Uusitalo A Framework for Ethical AnalysisRelationship Marketing, What If...? - C Veloutsou, M Saren and N Tzokas

Product Details

  • ISBN13: 9781412908665
  • Format: Hardback
  • Number Of Pages: 1192
  • ID: 9781412908665
  • ISBN10: 1412908663

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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