Research for Designers: A Guide to Methods and Practice

Research for Designers: A Guide to Methods and Practice

By: Gjoko Muratovski (author)Paperback

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Description

Instructors - Electronic inspection copies are available or contact your local sales representative for an inspection copy of the print version. 'Today, designers design services, processes and organizations; craft skills no longer suffice. We need to discover, define and solve problems based upon evidence. We need to demonstrate the validity of our claims. We need a guide to design research that can educate students and be a reference for professionals. And here it is: a masterful book for 21st century designers.' - Don Norman, Professor and Director of Design Lab, University of California San Diego, and former Vice President, Advanced Technologies, Apple 'Muratovski provides a structured approach to introducing students and researchers to design research and takes the reader through the research process from defining the research problem to the literature review on to data collection and analysis. With such practical and useful chapters, this book should prove to be essential reading in design schools across the world.' - Tracy Bhamra, Professor of Sustainable Design and Pro Vice-Chancellor of Enterprise, Loughborough University Design is everywhere: it influences how we live, what we wear, how we communicate, what we buy, and how we behave. In order for designers to design for the real world, defining strategies rather than just implementing them, they need to learn how to understand and solve complex, intricate and often unexpected problems. This book is a guide to this new creative process. With this book in hand, students of design will: understand and apply the vocabulary and strategies of research methods learn how to adapt themselves to unfamiliar situations develop techniques for collaborating with non-designers find and use facts from diverse sources in order to prove or disprove their ideas make informed decisions in a systematic and insightful way use research tools to find new and unexpected design solutions. Research for Designers is an essential toolkit for a design education and a must-have for every design student who is getting ready to tackle their own research.

About Author

Gjoko Muratovski is the Director of The Myron E. Ullman, Jr. School of Design at DAAP, University of Cincinnati-a top-ranked design school in the USA as recognized by Bloomberg BusinessWeek, Business Insider and Design Intelligence. He is also the Chair of the US$10,000,000 Endowment Fund established by Myron Ullman, the Chairman of the Starbucks Corporation. In these roles, he regularly engages with Fortune 500 companies like General Motors, General Electric, Nike, Fiat Chrysler Automobiles, Macy's, Procter & Gamble, Johnson & Johnson, Amazon, Starbucks, and Facebook on developing new partnerships and research initiatives. Muratovski has over 20 years of global design and innovation experience. He also holds a PhD in Design Research and Corporate Communication Strategies. In addition to this, he is trained in a range of design fields such as Graphic Design, Visual Communications, Industrial Design, Architectural Design, Interior Design and Furniture Design & Manufacturing. Over the years, Muratovski has been working with a wide range of governmental, not-for-profit and corporate organizations across highly diverse sectors. This also includes organizations such as the White House and the US Federal Government, NASA Johnson Space Center, UNESCO, UN Association of Australia, World Health Organization, European Commission, Greenpeace, and many others. He is also regularly retained as an advisor by various design firms and consultancies on issues ranging from strategic design and branding, to disruptive innovation and trend forecasting. In line with having broad industry experience, Muratovski also has a significant academic experience that ranges from teaching and curriculum development, to research, edu-cation management, and academic leadership. He holds additional appointments as Guest Professor at the College of Design & Innovation, Tongji University (China), Visiting Professor at the Department of Marketing, Copenhagen Business School (Denmark), Visiting Professor at the Faculty of Graphic Arts, University of Zagreb (Croatia), Scholar-in-Residence at the Fallingwater Institute (USA), and Seed Consultant at the Stanford Institute for Innovation in Developing Economies, Stanford University (USA). He is also invited by the Chief Executive Leadership Institute at Yale University (USA) to participate as a delegate at the annual Yale Higher Education Leadership Summit.

Contents

Chapter 1. Introduction Chapter 2. Design and Research Chapter 3. Research Essentials Chapter 4. Qualitative Research Chapter 5. Quantitative Research Chapter 6. Visual Research Chapter 7. Applied Research Chapter 8. Research and Design Chapter 9: Conclusion

Product Details

  • ISBN13: 9781446275146
  • Format: Paperback
  • Number Of Pages: 280
  • ID: 9781446275146
  • weight: 500
  • ISBN10: 1446275140

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