Research Methods for Arts and Event Management provides a compelling and comprehensive guide
to research methods for undergraduate and postgraduate students in arts and event management, as well as for managers in the arts/culture/events industries.
This book provides students and practising managers with the following:
* Essential skills in designing their own qualitative and quantitative research studies that can be implemented in a real working environment
* Guidance in designing, managing, and monitoring research work which students and practising managers may commission from consultants
* The necessary theoretical and practical basis to identify and implement appropriate methodologies to conduct research for academic dissertations and theses in the fields of arts, cultural and event management.
Furthermore, the book provides readers with multiple test questions, exercises and further resources, as well as a section on specialist terminology.
A. J. Veal is Adjunct Professor at the School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia.
Christine Burton is an Associate Professor with the UTS Business School, University of Technology, Sydney. Her research focuses on audience development in the museum and arts sectors. Prior to becoming an academic, Christine worked as an arts consultant in Australia and the United Kingdom. Christine has worked on a number of research projects and consultancies including social impact of the arts, arts facilities development and public art planning and development.
Contents List of figures List of tables List of Case Studies Guided Tour Preface Acknowledgements Part 1 Introduction 1 Introduction to research: what, why and who? Introduction; What is research?; Why study research?; Who does research?; Who pays?; Research outputs; Terminology; Summary; Test questions; Exercises; Resources; References 2 Approaches to research in the arts and events Introduction; Disciplinary traditions; Approaches, dimensions, issues, terminology; Summary; Test questions; Exercises; Resources; References 3 Starting out: research plans and proposals Introduction; Planning a research project; The research process in the real world; Research proposals; Summary; Test questions; Exercises; Resources; References 4 Research ethics Introduction; Institutional oversight of research ethics; Ethics in the research process; Ethical issues in research; Access to research information; Summary; Test questions; Exercises; Resources; References 5 The range of research methods Introduction; The major research methods; Subsidiary/cross-cutting techniques; Multiple methods; Policy/management-related research-based techniques; Choosing methods; Summary; Test questions; Exercises; Resources; References 6 Reviewing the literature Introduction; The value of bibliographies; Searching: sources of information; Obtaining copies of material; Compiling and maintaining a bibliography; Reviewing the literature; Referencing the literature; Referencing and referencing systems; Referencing issues; Summary; Test questions; Exercises; Resources; References Part 2 Data collection 7 Secondary data sources and measurement Introduction; Measurement in the arts and events sectors; Introduction to secondary data sources; Administrative/management data; National cultural/events participation surveys; Economic/industry data; The population census; Documentary sources; Opportunism; Summary; Test questions; Exercises; Resources; References 8 Observation Introduction; Types and possibilities; Main elements of observational research; Use of technology; Just looking; Case studies; Summary; Test questions; Exercises; Resources; References 9 Qualitative methods: introduction and data collection Introduction; The nature of qualitative methods; Merits, functions, limitations; The qualitative research process; The range of qualitative methods - introduction; In-depth interviews; Focus groups; Participant observation; Analysing texts; Biographical research; Ethnography; Validity and reliability, trustworthiness; Early qualitative research; Summary; Test questions; Exercises; Resources; References 10 Questionnaire surveys: typology, design and coding Introduction; Definitions and terminology; Roles; Merits; Limitations; Types of questionnaire survey; The household questionnaire survey; The street survey; The telephone survey; The mail survey; E-surveys; Visitor/user/on-site/surveys; Captive group surveys; Questionnaire design; Coding; Validity of questionnaire-based data; Conducting questionnaire surveys; Summary; Test questions; Exercises; Resources; References 11 Experimental research Introduction; Principles of experimental research; Validity; Quasi-experimental designs; Experimental methods in arts/event research; Summary; Test questions; Exercises; Resources; References 12 The case study method Introduction; Definitions; Validity and reliability; Merits of the case study approach; Design and conduct of case studies; Analysis; Case studies in practice; Summary; Test questions; Exercises; Resources; References 13 Sampling: quantitative and qualitative Introduction; The idea of sampling; Samples and populations; Representativeness; Sample size; Weighting; Sampling for qualitative research; Summary; Test questions; Exercises; Resources; References; Appendix 13.1 Part 3 Data analysis 14 Analysing secondary data Introduction; Summary; Exercises; Resources; References 15 Analysing qualitative data Introduction; Data storage and confidentiality; Case study example; Manual methods of analysis; Qualitative analysis using computer software - introduction; NVivo; Summary; Test questions; Exercises; Resources; References 16 Analysing quantitative data Introduction; Survey data analysis and types of research; Spreadsheet analysis; IBM SPSS Statistics Software (SPSS); Preparation; SPSS procedures; The analysis process; Summary; Test questions; Exercises; Resources; References; Appendix 16.1 17 Statistical analysis Introduction; The statistics approach; Statistical tests; In conclusion; Summary; Test questions/Exercises; Resources; References; Appendix 17.1; Appendix 17.2 Part 4 Communicating results 18 Research reports and presentations Introduction; Written research reports; Other media; Summary; A final comment; Test questions/Exercises; Resources; References; Index