The Business Briefings series offers authoritative introductory textbooks in core business topics. Covering the basics and providing springboards to further study, the books take a no-nonsense practical approach, and are ideal as accessible introductions or as revision guides.
This book explains what is required for carrying out a successful research project. Clear and well-structured, it allows students to quickly grasp key concepts in research methodology, taking them through the various stages of developing a dissertation in a step-by-step guide.
* Provides a concise and cogent guide to a challenging subject area
* Provides a step-by-step guide to writing a dissertation
Professor Peter Stokes is Deputy Dean at Chester Business School, University of Chester, UK.
Dr Tony Wall is a Senior Lecturer (Associate Professor) at Chester Business School, University of Chester, UK.
'This book is a masterpiece of clarity. It brings to life research methodology as exciting exploration. Its approach is engaging, stimulating and stretching. The book demystifies research methods and makes them accessible. It is an essential text for all those developing their research approach.' - Peter Shaw, University of Chester and Newcastle University, UK
'This is an excellent account of the use of a variety of research methods in academic studies as well as in practical business settings. Stokes and Wall have made accessible, informative and interesting what is often seen as a difficult part of producing a dissertation or building evidence to support a business case.' - Wes Harry, Cass Business School, City University London, UK
'Stokes and Wall adapt the best research methods expertise and craft it into an approachable, accessible text. Their blend of instruction, examples, and vignettes enables readers to develop a thorough understanding of the content.' - Mitchell J. Larson, Lancashire Business School, University of Central Lancashire, UK
Professor Peter Stokes is Deputy Dean of the University of Chester Business School, University of Chester. He is also the UK Ambassador for the Association Francophone de Gestion des Ressources Humaines (AGRH) and Vice-President and UK Country Director for the EMRBI - EUROMED.
1. Aims and Objectives.- 2. Literature Review.- 3. Methodologies.- 4. Research Methods and Data Gathering.- 5. Data Analysis.- 6. Ethics.- 7. Writing and Presentation.