This core textbook combines a highly engaging approach with academic rigour to guide students through understanding and using research methods. Now in its second edition, this text has been fully updated and revised throughout. With a focus that is fresh and applied, Researching Business and Management goes beyond the theory to demonstrate how to actually do research. The unique 4-Ds model shows students how to define, design, do and describe their research and, in this way, offers them a definitive guide to the research process as a system and a lifecycle that they can relate to their own work. Its user-friendly style enlivens the text and makes even some of the most complex issues accessible.
Written by a dynamic author team of leading experts in the field, this is an ideal textbook for undergraduate, postgraduate and MBA students studying research methods, and essential reading for any business student doing a research project.
Harvey Maylor is an Associate Fellow at the Said Business School, University of Oxford, and a Visiting Fellow at Cranfi eld University, UK. He was previously Director of the International Centre for Programme Management at Cranfi eld. He has taught postgraduate programmes in project management and research methods at University of Bath, Warwick Business School, Cranfi eld and Copenhagen Business Schools, NIMBAS in Holland and Germany, and Kasetsart University, Thailand. Kate Blackmon is an Associate Professor of Operations Management at the Said Business School and a Tutor and Fellow in Management Studies at Merton College, the University of Oxford. Her teaching includes research methods on the MSc in Major Programme Management. She has also held academic positions at the University of Bath, London Business School, and IMD (Lausanne). Martina Huemann is a Professor at the WU Vienna University of Economics and Business. She heads the Project Management Group in the Department of Strategy and Innovation and is the Academic Director of the Professional MBA Program: Project Management.
PART I: DEFINING YOUR RESEARCH.- 1. What is Business and Management Research? An Introduction to the Research Process .- 2. What Should I Study? Generating and Clarifying Ideas for your Research Project.- 3. How Do I Find Information? Using Knowledge Resources.- PART II: DESIGNING YOUR RESEARCH.- 4. What is my Research Approach? From Research Philosophy to Research Design.- 5. How Do I Do Quantitative Research?.- 6. How Do I Do Qualitative Research?.- 7. How Do I Do Case Study Research? .- 8. How Do I Make Sure My Research is Ethical?.- PART III: DOING YOUR RESEARCH.- 9. Doing Field Research: Practical and Ethical Considerations for Conducting Research.- 10. Analysing Quantitative Data: Using Simple Statistics.- 11. Advanced Quantitative Analysis: Multivariate Analysis.- 12. Analysing Qualitative Data: Interpreting Interview and Observational Data.- PART IV: DESCRIBING YOUR RESEARCH.- 13. Answering Your Research Questions: Interpreting Your Findings and Making Recommendations.- 14. Describing Your Research: Writing Up Your Project Report.- 15. Closing the Loop: Reflecting On and Learning From Your Research.