Social Media is fast becoming a key area of linguistic research. This highly accessible guidebook leads students through the process of undertaking research in order to explore the language that people use when they communicate on social media sites.
This textbook provides:
An introduction to the linguistic frameworks currently used to analyse language found in social media contexts
An outline of the practical steps and ethical guidelines entailed when gathering linguistic data from social media sites and platforms
A range of illustrative case studies, which cover different approaches, linguistic topics, digital platforms, and national contexts
Each chapter begins with a clear summary of the topics covered and also suggests sources for further reading to supplement the initial discussion and case studies. Written with an international outlook, Researching Language and Social Media is an essential book for undergraduate and postgraduate students of Linguistics, Media Studies and Communication Studies.
Ruth Page works in the School of English at the University of Leicester. She is the author of Literary and Linguistic Approaches to Feminist Narratology (2006) and Stories and Social Media (2012), editor of New Perspectives on Narrative and Multimodality (2010), and co-editor of New Narratives: Stories and Storytelling in the Digital Age (2011). David Barton is Professor of Language and Literacy in the Department of Linguistics at Lancaster University and Director of the Lancaster Literacy Research Centre. His recent publications include Language Online (2013) and Local Literacies (reissued 2012), both Routledge. Johann W. Unger is a lecturer at Lancaster University's department of Linguistics and English Language. His recent publications include The Discursive Construction of Scots (2013, Benjamins). Michele Zappavigna is a lecturer in the School of Arts and the Media at the University of New South Wales. Her recent books include Discourse of Twitter and Social Media (Continuum, 2012) and Tacit Knowledge and Spoken Discourse (Bloomsbury, 2013).
1. What is Social Media? 2. What might a Linguist Say about Social Media? 3. What does it mean to Research? 4. What are Internet Research Ethics? 5. Analysing Discourse: Qualitative Approaches 6. What are Ethnographic Approaches? 7. Carrying Out a Study of Language Practices in Social Media? 8. Collecting Social Media Materials for Quantitative Projects 9. Working with Social Media Data: Quantitative Perspectives