Written by internationally renowned experts, each chapter provides a full introduction to a key aspect of research methodology. From starting out to generating, analysing, and presenting data, this new edition covers foundational concepts in social research while also keeping students on the pulse of topics like digital social research, social surveys, and big data. Packed with international examples from across the social sciences, it shows how to interpret and work with data generated from real-world research.
It gives you the tools to:
- Design the right research question for your project
- Access, understand, and use existing data
- Effectively write up projects and assignments
- Be confident in the A to Z of the research process
Supported by an interactive website with videos, datasets, templates, and additional exercises, this book is the perfect hand-holder for any social science student starting a methods course or project.
Clive Seale has been Professor of Sociology (or Medical Sociology) at Goldsmiths and Queen Mary's (both University of London) and Brunel University. His work has concerned communication in health care and death in modern society. He has published extensively on research methods. His books include Constructing Death: the sociology of dying and bereavement (Cambridge University Press, 1998), The Quality of Qualitative Research (Sage, 1999), Media and Health (Sage, 2003) and Gender and the Language of Illness (Palgrave-Macmillan, 2010, with Jonathan Charteris-Black). Recently, he has turned to fiction, publishing a novel, Interrogating Ellie (Cloiff Books, 2015) using the pen name Julian Gray. He is currently writing another novel.
Chapter 1: Introduction and guide to using this book - Clive Seale Part 1: Starting out Chapter 2: Philosophy, politics and values - Clive Seale Chapter 3: Research and theory - David Silverman Chapter 4: Ethics and social research - Suki Ali and Moira Kelly Chapter 5: Doing a literature review - Duncan Branley, Clive Seale and Thomas Zacharias Chapter 6: Research questions and proposals - Moira Kelly Chapter 7: Research design - Clare Robinson and Clive Seale Chapter 8: The dissertation - Chetan Bhatt Part 2: Generating data Chapter 9: Sampling - Clive Seale Chapter 10: Questionnaires and interviews - Clive Seale Chapter 11: Questions, measurements and structured observation - Clive Seale Chapter 12: Qualitative interviewing - Bridget Byrne Chapter 13: Focus groups - Fran Tonkiss Chapter 14: Doing ethnography - David Walsh and Clive Seale Chapter 15: Grounded theory - Clive Seale Chapter 16: Doing historical and documentary research - Ben Gidley Chapter 17: Combining qualitative and quantitative methods - Neil Spicer Chapter 18: Digital Social Research - Clive Seale Part 3: Doing Analysis Chapter 19: Preparing data for statistical analysis - Clive Seale Chapter 20: Analysing single variables - Clive Seale Chapter 21: Bivariate analysis - Clive Seale Chapter 22: Causal arguments and multivariate analysis - Clive Seale Chapter 23: Secondary analysis - Clive Seale Chapter 24: Content and text analysis - Clive Seale and Fran Tonkiss Chapter 25: Finding themes in qualitative data - Carol Rivas Chapter 26: Visual analysis - Suki Ali Chapter 27: Discourse analysis - Fran Tonkiss Chapter 28: Analysing conversation - Tim Rapley Chapter 29: Narrative analysis and interpretative phenomenological analysis - Ann Griffin and Vanessa May Part 4: Writing, Presenting, Reflecting Chapter 30: Writing a research report - Carol Rivas Chapter 31: Giving oral presentations - David Silverman Chapter 32: Research quality - Clive Seale