Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations)

Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations)

By: Sherry Devereaux Ferguson (author)Hardback

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Description

Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four looks at the impact of the media.

Contents

PART ONE: THEORY AND SYSTEMS Role of Public Opinion in Democratic Societies Establishing Intelligence Systems to Capture Public Opinion PART TWO: MONITORING AND ANALYZING THE MEDIA Monitoring the Media Asking Questions Content Analysis Techniques PART THREE: RESEARCH METHODOLOGIES Survey Design and Sampling Survey Development Survey Administration Focus Groups, Delphi Techniques, Stakeholder Assemblies and Q Methodology PART FOUR: THEORIES ON IMPACT OF THE MEDIA Academic Debate over Media Effects The Effects Continuum

Product Details

  • ISBN13: 9780761915300
  • Format: Hardback
  • Number Of Pages: 312
  • ID: 9780761915300
  • weight: 624
  • ISBN10: 0761915303

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