This book is about responses to language variety - their variability, shape, and content, as well as the variable cognitive and neural pathways underlying them. The chapters explore access to, processing of, and outcomes of that diversity and complexity. Many traditions are represented: from social psychology come classic experimental methods as well as more current discourse-based analyses; anthropology is represented in indexicality, iconization, recursivity, erasure, enregisterment, and ideologies; the sociolinguistic focus on specific rather than global elements that trigger responses is highlighted. The individual chapters address a variety of questions concerning language attitude, belief, and ideology, in some cases singly, in others with a more general focus, including attempts to relate one style of research to another. If we accept the fact that individuals house great variability in the underlying cognitive structures that inform responses, it follows that no single way of eliciting and studying them will do. This book provides a tour of the emerging tools that have been productive in such investigations.
1. Introduction (by Prikhodkine, Alexei); 2. Part 1: Theoretical Backgrounds; 3. Does language regard vary? (by Preston, Dennis R.); 4. REACT - A constructivist theoretic framework for attitudes (by Purschke, Christoph); 5. Mixing methods in the study of language attitudes: Theory and application (by Soukup, Barbara); 6. Part 2: Implicit and/or explicit? When are attitudes "authentic"?; 7. The primary relevance of subconsciously offered attitudes: Focusing the language ideological aspect of sociolinguistic change (by Kristiansen, Tore); 8. Applying the Implicit Association Test to language attitudes research (by Pantos, Andrew J.); 9. Implicit attitudes and the perception of sociolinguistic variation (by Loudermilk, Brandon C.); 10. Part 3: What factors awaken attitudes?; 11. Got class? Community-shared conceptualizations of social class in evaluative reactions to sociolinguistic variables (by Staum Casasanto, Laura); 12. Perceived foreign accent as a predicator of face-voice match (by Campbell-Kibler, Kathryn); 13. Is Moroccan-flavoured Standard Dutch standard or not? On the use of perceptual criteria to determine the limits of standard languages (by Grondelaers, Stefan); 14. Attitudes and language detail: Effects of specifying linguistic stimuli (by Prikhodkine, Alexei); 15. Topic Index; 16. Name Index