Corporate Social Responsibility, Sustainability and CorporateCitizenship are now essential elements of modern business. Responsible Business is a vital "how to" guide providinginformation on all aspects of the CSR process. This highlyaccessible book is full of insights from those responsible forimplementing CSR strategy inside companies whether as CSRmanagers or at top management level with coverage of allthe important aspects of CSR from what a sustainabilitymanager's job involves, how to handle stakeholder dialogue, supplychain management to auditing, CSR and the law, and communicatingCSR. Divided into bite-size easy-to-read chapters complete withpractical checklists or "dos and don'ts", ResponsibleBusiness provides perspectives across differentindustries and sectors from running micro-finance at aninternational banking group to CSR in small companies as well aspersonal insights into a CSR manager's role in the automotivesector, the IT sector, the hotel business and many more. "If CSR is ever to happen in real time, it will be in thecorporate trenches, honed by managers driving CSR beyond academicideal to practical workplace results.
This new book from Europe'sICCA has it all in one place. A brilliant display of actualcorporate accomplishments, workable tools, and organisationalwork-around strategies. Real stuff by real professionals." William C. Frederick, author of Corporation, Be Good!The Story of Corporate Social Responsibility "The work of Nick Tolhurst and the ICCA in this publication andbeyond is vital to the field of CSR, as well as to theinterdisciplinary fields and sectors that it affects in the privatesector, public sector and civil society. I suggest this book becomerequired reading for each sector." Mark C. Donfried, Director and Founder, Institute forCultural Diplomacy
Professor Manfred Pohl is the founder and CEO of theInstitute for Corporate Culture Affairs (ICCA). Professor Pohl haswritten over a hundred books, articles and monographs on topics asvaried as business history, culture, politics, corporate ethics andtravel. Nick Tolhurst is Managing Director of the Institute forCorporate Culture Affairs (ICCA). Nick Tolhurst has written andedited many publications on CSR, Corporate Culture and Economicsincluding, most recently, the A to Z of CSR and the ICCAHandbook on CSR and writes regularly in the media on CSR andrelated issues.
Acknowledgements ix About the editors xi List of contributors xii Introduction xv 1 What does a sustainability manager do? 1 Jason Leadbitter 2 An introduction to stakeholder dialogue 17 Bettina Palazzo 3 Who works in CSR? Staffi ng and recruitment in CSR 43 Andrew Cartland 4 A legal perspective on CSR 63 Jonathan S. Lux and Marie-Louise Orre 5 Corporate volunteering as a tool of strategic companydevelopment 77 Kirsten B. Wenzel 6 CSR assurance in practice: measuring and auditingsustainability 91 Martin G. Viehover, Volker Turk and SamVaseghi 7 Sustainability reporting 2.0: from 'Trojan horse' to 'valuebooster' 107 Ralph Thurm 8 Ten rules for successful CSR communication 129 Norbert Taubken and Irina Leibold 9 Event project management best practice 143 Siegmar Ley 10 The role of IT in corporate sustainability strategies153 Chris Preist 11 CSR in the hotel industry: the Accor perspective 171 Helene Roques 12 Microfi nance: helping communities to develop 179 Hans-Ulrich Doerig 13 Sustainability management in the automotive sector 193 Gerhard Pratorius 14 Beyond marketing: CSR as a business strategy for SMEs the Betapharm story 209 Nick Tolhurst 15 Sports sponsoring and CSR: lessons from HypoVereinsbank229 Clemens Mulokozi and Klaus-Peter Storme 16 Five rules for sustainable supply chain management 239 Anselm Iwundu 17 Public private partnerships in corporate responsibility251 Judith Kohler 18 CSR in developing countries 265 Isaac H. Desta 19 Carbon offsetting as a CSR strategy 279 Nick Tolhurst and Aron Embaye 20 Implementing profitable CSR: the CSR 2.0 business compass289 Oliver Laasch and Ulises Flores 21 CSR 2.0: the evolution and revolution of corporate socialresponsibility 311 Wayne Visser Further reading 329 Index 333