Retail Geography and Intelligent Network Planning

Retail Geography and Intelligent Network Planning

By: Mark Birkin (author), Graham Clarke (author), Martin P. Clarke (author)Paperback

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This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face todaya s retail and service businesses.* Explores some of the trends taking place within the broad consumer--retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia* Numerous global case studies are used to show keys issues* Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment* Describes how retailers can plan their cross channel network strategy for the future


INTRODUCTION TRENDS IN RETAILING Introduction Demand--Side Changes Trends in Distribution and Retail Supply The Regulatory Environment Conclusion RETAIL LOCATIONS AND DISTRIBUTION CHANNELS:PAST,PRESENT AND FUTURE Introduction The High Street or Town Centre The Superstore and Hypermarket The Discount Store The Shopping Centre or Mall The Retail Warehouse and Retail Park New Retail Locations New Retail Formats and Distribution Channels The Old versus the New Conclusion SPATIAL RETAIL GROWTH STRATEGIES Introduction Organic Growth Mergers and Acquisitions Franchising Joint Ventures and Strategic Alliances Warehouse LocationConclusion SPATIAL RETAIL GROWTH STRATEGIES Introduction What is E--Commerce/Internet Retailing? Who Makes Money from the Internet? Understanding Consumer Preferences Examples of Internet Retailing in Different Sectors Geography,the Internet and E--Commerce Conclusion TERRITORY PLANNING Introduction Territory Management Balanced Workloads Ef .cient Organization Conclusion METHODS FOR SITE SELECTION Introduction An Inductive Approach to Site Selection A Deductive Approach to Site Selection Applied Location Modelling The Simplicity Spectrum SPATIAL INTERACTION MODELS FOR RETAIL SITE ASSESSMENT The Model and its Development Estimating the Small Area Demands for Products and Services The Supply Side Customer Flows and Store Revenues Providing a Decision--Support Capability The Development of a Cross Channel Management Planfor the City of Vienna for a Major Automotive Manufacturer Conclusion NETWORK REPRESENTATION PLANNING Introduction Case Study 1:Automotive Network Optimization Case Study 2:Financial Services Network Optimization Post--merger Network Optimization Retail network optimization Conclusion DIRECT MARKETING AND DISTRIBUTION CHANNEL MANAGEMENT Introduction Geodemographics Enhancement of Geodemographics Lifestyle Databases Other Micro--Modelling Strategies A Financial Services Channel Simulation Model MEASURING THE BENEFITS OF SPATIAL MODELLING Introduction Returns on Capital Operational Ef .ciency Improved Competitiveness Strategic Value Applications to Market RegulationConclusion CONCLUSION BIBLIOGRAPHY

Product Details

  • ISBN13: 9780471498032
  • Format: Paperback
  • Number Of Pages: 296
  • ID: 9780471498032
  • weight: 524
  • ISBN10: 0471498033

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  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
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