Retail Marketing Management (2nd edition)

Retail Marketing Management (2nd edition)

By: David Gilbert (author)Paperback

Up to 2 WeeksUsually despatched within 2 weeks

£52.24 RRP £54.99  You save £2.75 (5%) With FREE Saver Delivery

Description

For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach. This book is seen as one of the few that fully integrates retailing and marketing.

Contents

About the contributors Preface 1. An Introduction to retailing as an activity 2. An introduction to retail marketing 3. Consumer behaviour and retail operations 4. The management of service and quality in retailing 5. The retail marketing mix and product 6. Merchandise Management 7. Retail pricing 8. Retail promotion 9. Retail logistics and distribution 10. Methods and approaches to retail marketing planning 11. Retail location strategies and decisions 12. The management of a retail brand 13. The applications of It to retail marketing 14. Consumerism and ethics in retailing 15. International retailing 16. The future of retailing

Product Details

  • ISBN13: 9780273655114
  • Format: Paperback
  • Number Of Pages: 472
  • ID: 9780273655114
  • weight: 900
  • ISBN10: 0273655116
  • edition: 2nd edition

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly

Close