Retail Marketing

Retail Marketing

By: Frank Quix (author), Rob van der Kind (author)Paperback

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Description

In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research. Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.

About Author

Frank Quix is Managing Director of Q&A Research and consultancy, the Netherlands Rob van der Kind is Professor of Strategic Retail Marketing at the University of Amsterdam, the Netherlands

Contents

Part 1: The Retail Sector 1. Retail Marketing 2. Retail in the Netherlands 3. Retail Sales in International Perspective 4. Trends in Retail Towards 2020 Part 2: The Strategic Process in the Retail Market 5. The Strategic Process in Retail 6. The Strategic Process in the Retail: A closer look 7. Dynamics in Retail Part 3: External Analysis 8. Environmental Analysis 9. Competitive Analysis Part 4: Internal Analysis 10. The Concept of Turnover in Commercial Retail 11. Revenue Analysis 12. Revenue from Product 13. Profitability Part 5: From Analysis to Strategy 14. SWOT to Marketing 15. Audience or Target 16. Product or Range 17. Location of the Establishment 18. Price 19. Promotion Part 6: Internal Marketing 20. Staff 21. Physical Distribution 22. Presentation Part 7: Control 23. Control the Execution 24. Control Instruments

Product Details

  • ISBN13: 9789001807924
  • Format: Paperback
  • Number Of Pages: 576
  • ID: 9789001807924
  • weight: 930
  • ISBN10: 9001807925

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