Retailing in the Twenty-first Century (2nd Revised edition)

Retailing in the Twenty-first Century (2nd Revised edition)

By: Sheri Litt (author), Jay Diamond (author)Hardback

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Description

This new edition of Retailing in the Twenty-First Century addresses up to date topics and trends in the retail environment. New chapters cover such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the "one size fits all" philosophy of the past. Others are paying greater attention to the ethics of business in the running of their operations. It is vital that both those already in the field and students who will soon enter the field be aware of the most current retailing principles and practices. New to this Edition: -- New Chapters: The Globalization of Retailing, Multiculturalism in Retailing, The Role of Ethics in the Retail Environment and Going Green -- Focus Features of specific retailers and retail-related businesses include: ACNielsen, Sephora, Zappos.com, Target Corporation, and Simon Property Group -- "In The News" articles from leading trade and consumer publications or on the Internet to cover every aspect of the retail scene -- Instructor's Guide provides suggestions for planning the course and using the text in the classroom -- PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms

About Author

Jay Diamond is Professor Emeritus at Nassau Community College. Sheri Littis Chair of the Retailing Program at Florida Community College in Jacksonville.

Contents

Contents: -- Introduction to Retailing -- Retailing from Its Early Days to the Present -- Brick-and Mortar Retailing -- Off-Site Retailing: E-tailing, Catalogues and Home-Shopping Networks -- The Globalization of Retailing -- Identification, Analysis, and Research of Consumer Groups -- Multiculturism in Retailing -- The Role of Ethics in the Retail Environment -- Going Green -- Management and Operational Controls -- Human Resources Management -- Loss Prevention -- Logistical Merchandise Distribution -- Retail Environments -- Location Analysis and Selection -- Designing the Facility -- Buying and Merchandising -- Buying Domestically and Abroad -- Private Labeling and -- Product Development -- The Concepts and Mathematics of -- Merchandise Pricing -- Promotion and Customer Service -- Advertising and Promotion -- Visual Merchandising -- Customer Service

Product Details

  • ISBN13: 9781563677052
  • Format: Hardback
  • Number Of Pages: 512
  • ID: 9781563677052
  • weight: 1886
  • ISBN10: 1563677059
  • edition: 2nd Revised edition

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