Retailing Management (9th edition)

Retailing Management (9th edition)

By: Barton A. Weitz (author), Michael Levy (author), Dhruv Grewal (author)Hardback

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Description

Retailing Management's 9th edition places critical and practical emphasis on five exciting new developments in retailing's high tech, global, growth industry: (1) big data and analytical methods for decision making, (2) communicating with customers and enhancing the shopping experience with social media and smart phones, (3) utilizing mobile channels and providing a seamless multichannel customer experience, (4) engagement in corporate social responsibility and the social considerations of business decisions, and (5) the impacts of globalization on the retail industry. With focus on some of the most admired and sophisticated retailers in the world like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger, the 9th edition of Retailing Management provides challenging and rewarding opportunities for students interested in retailing careers and careers with companies such as IBM, Procter & Gamble, and Google that support the retail industry. New Vignettes in each chapter and the addition of Connect with SmartBook help the 9th edition of Retailing Management maintain and grow as the market's leading Retailing franchise. Retailing Management is proud to welcome Dhruv Grewal, Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College, to the 9th edition author team. Dhruv brings years of academic experience and close collaborations with Michael Levy to co-author several retailing articles and co-edit the Journal of Retailing from 2001 to 2007, round out this powerful author team.

About Author

Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. He earned a PhD in business administration from The Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the University of Miami marketing faculty as professor and chair. Professor Levy has published over 50 articles in leading marketing and logistics journals and currently serves on the editorial review board of the Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Logistics Management, International Journal of Logistics and Materials Management, ECR Journal, and European Business Review. He is coauthor of Retailing Management, the best-selling college-level retailing text in the world, and was co-editor of Journal of Retailing from 2001-2007. Dhruv Grewal, PhD, is the Toyota Chair in Commerce and Electronic Business and a professor of marketing at Babson College. He was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University and is a Distinguished Fellow of the Academy of Marketing Science. He has coauthored Marketing Research and has published over 70 journal articles. He currently serves on editorial review boards for Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, and Journal of Public Policy and Marketing. He also served as co-editor of Journal of Retailing from 20012007. Professor Grewal has received the Sherwin-Williams Distinguished Teaching Award, SMA; the AMA Award for Innovative Excellence in Marketing Education; the AMS Great Teachers in Marketing Award; the Executive MBA Teaching Excellence Award; the School of Business Teaching Excellence Award; and the Virginia Tech Certificate of Recognition for Outstanding Teaching.

Contents

SECTION I - THE WORLD OF RETAILINGChapter 1: Introduction to the World of RetailingChapter 2: Types of RetailersChapter 3: Multichannel RetailingChapter 4: Customer Buying BehaviorSECTION II - RETAILING STRATEGYChapter 5: Retail Market StrategyChapter 6: Financial StrategyChapter 7: Retail LocationsChapter 8: Retail Site LocationChapter 9: Human Resource ManagementChapter 10: Information Systems and Supply Chain ManagementChapter 11: Customer Relationship ManagementSECTION III - MERCHANDISE MANAGEMENTChapter 12: Managing the Merchandise Planning ProcessChapter 13: Buying MerchandiseChapter 14: Retail PricingChapter 15: Retail Communication MixSECTION IV - STORE MANAGEMENTChapter 16: Managing the StoreChapter 17: Store Layout, Design, and Visual MerchandisingChapter 18: Customer Service

Product Details

  • ISBN13: 9780078028991
  • Format: Hardback
  • Number Of Pages: 704
  • ID: 9780078028991
  • weight: 1492
  • ISBN10: 007802899X
  • edition: 9th edition

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