Retailing Principles: Global, Multichannel, and Managerial Viewpoints (2nd Revised edition)

Retailing Principles: Global, Multichannel, and Managerial Viewpoints (2nd Revised edition)

By: Lynda Rose Poloian (author)Hardback

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Description

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.

About Author

Lynda Rose Poloian taught retailing, marketing, and fashion courses at Southern New Hampshire University, USA, and was Director of the Fashion Merchandising Program for more than 25 years. She is a past president of ACRA, the collegiate affiliate of the National Retail Federation.

Contents

The State of the Industry Roots and Rudiments The Retail Environment: Dynamics of Change Strategic Planning: Adapting to Change Customer Behavior Global Retail Profile-Walmart, USA Retail Structures and Multichannel Strategies Brick-and-Mortar Retailing Direct Marketing and Selling Electronic Retailing Global Retailing Global Retail Profile-Retailing in China Store Location and Planning Site Selection Shopping Centers and Malls Store Design and Visual Merchandising Global Retail Profile-Carrefour, France Retail Management Principles of Management Human Resources Management Financial Analysis and Management Merchandising Management Global Retail Profile-H&M, Sweden Marketing the Merchandise Pricing for Profit Planning Retail Promotion Monitoring the Supply Chain Global Retail Profile-Uniqlo, Fast Retailing, Japan Appendix: Retail Career Directions

Product Details

  • ISBN13: 9781563677427
  • Format: Hardback
  • Number Of Pages: 592
  • ID: 9781563677427
  • weight: 2321
  • ISBN10: 1563677423
  • edition: 2nd Revised edition

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