All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence.
Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as:
PR as a form of propaganda which flourishes in a democracy
the connections between PR and journalism
the media, promotions culture and persuasion.
Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has - the connection with democracy - and asks what benefits or costs it brings to politics, markets and the media.
Kevin Moloney has spent one half of his career working in PR, and the other half teaching and researching it. He teaches at Bournemouth University, and researches into how PR intersects with politics, economics and the media.
1. A Great Niagara of PR 2. PR from Top to Bottom 3. A Future with PR 4. PR and Propaganda 5. PR Propaganda in the UK 6. Can PR and Democracy Co-exist? 7. Is PR Damaging Democracy? 8. Ethics, Social Responsibility, Stakeholders 9. Politics, Corporate PR, Campaigning 10. Markets, Branding, Reputation 11. Media Matters 12. The Consequences of PR Propaganda