Rethinking Reputational Risk: How to Manage the Risks that can Ruin Your Business, Your Reputation and You

Rethinking Reputational Risk: How to Manage the Risks that can Ruin Your Business, Your Reputation and You

By: Derek Atkins (author), Anthony Fitzsimmons (author)Paperback

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A company's reputation is one of its most valuable assets, and reputational risk is high on the agenda at board level and amongst regulators. Rethinking Reputational Risk explains the hidden factors which can both cause crises and tip an otherwise survivable crisis into a reputational disaster. It uses case studies such as BP's Deepwater Horizon oil spill, Volkswagen's emissions rigging scandal, Tesco, AIG, EADS Airbus A380, and Mid-Staffordshire NHS Hospital Trust. Reputations are lost when the perception of an organization is damaged by its behaviour not meeting stakeholder expectations. Rethinking Reputational Risk lays bare the actions, inactions and local 'states of normality' that can lead to perception-changing consequences and gives readers the insight to recognize and respond to the risks to their reputations. Through case studies and analysis of failures, this hard-hitting guide also applies lessons drawn from behavioural economics to the behavioural risks that underlie reputation risk. An essential read for risk professionals, business leaders and board members who need to understand and deal with business-critical threats to their reputation, this book presents a new framework that will be invaluable for all involved in safeguarding an organization's reputation.

About Author

Anthony Fitzsimmons is Chairman of Reputability LLP and an authority and leading thinker on reputational risk and the propensity of behavioural and organizational risks to cause reputational damage. Derek Atkins BSc PhD MIMMM CEng FCIM FCII Chartered Insurer was a visiting Professor at Cass Business School, London, teaching risk management, reputational risk, and insurance, and a partner in Reputability LLP. He was the co-author of a dozen books.


  • Section - ONE: Rethinking
    • Chapter - 01: Introduction
    • Chapter - 02: Reputation Basics
    • Chapter - 03: How Reputations are lost
    • Chapter - 04: What is Reputational Risk?
    • Chapter - 05: The hole in Classical Risk Management
    • Chapter - 06: Stakeholder Behaviour
    • Chapter - 07: Risks from failing to communicate and learn
    • Chapter - 08: Character, Culture and Ethos
    • Chapter - 09: Incentives
    • Chapter - 10: Complexity
    • Chapter - 11: Board composition, Skill, Knowledge, Experience and Behaviour
    • Chapter - 12: Risks from Strategy and Change
    • Chapter - 13: Incubation and complacency
    • Chapter - 14: The special role - and Risks - of leaders
  • Section - TWO: Case studies
    • Chapter - 15: BP: Texas City Explosion
    • Chapter - 16: BP: Deepwater Horizon
    • Chapter - 17: Tesco PLC
    • Chapter - 18: American International Group (AIG)
    • Chapter - 19: EADS Airbus A380
    • Chapter - 21: Volkswagen
    • Chapter - 22: Mid Staffordshire NHS Foundation Trust (Stafford Hospital)
  • Section - THREE: Practicalities
    • Chapter - 23: The way forward
    • Chapter - 24: System Basics - Getting to `go'
    • Chapter - 25: Setting up the Reputational Risk Management System
    • Chapter - 26: Operating the Reputational Risk Management System

Product Details

  • ISBN13: 9780749477363
  • Format: Paperback
  • Number Of Pages: 336
  • ID: 9780749477363
  • weight: 525
  • ISBN10: 0749477369

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