This important and original book critically evaluates case study practices and calls for a more pluralistic future for case research in international business (IB) and international management (IM). IB and IM researchers typically rely on a case study approach that could be characterized as 'qualitative positivism'. The editors and contributors look beyond this disciplinary convention and encourage pluralism in IB and IM case research. Their key argument is that increased awareness of the prevailing disciplinary convention - and its limitations - increases the potential for theoretical insight and methodological versatility in case research. The contributions provide critical, novel and innovative perspectives on the case study. The book offers inspiration to case authors, and is an authoritative methodological reference for reviewers of case research.
Contents: Foreword Jan-Erik Vahlne PART I: PAST, PRESENT AND FUTURE OF CASE STUDIES IN INTERNATIONAL BUSINESS AND INTERNATIONAL MANAGEMENT RESEARCH 1. Pluralism in International Business and International Management Research: Making the Case Rebecca Piekkari and Catherine Welch 2. The Career of a Case Researcher: An Interview with Christopher Bartlett Rebecca Piekkari and Catherine Welch 3. Fifty Years of Case Research in International Business: The Power of Outliers and Black Swans Yair Aharoni 4. The View from the Editorial Office: An Interview with Pervez Ghauri Rebecca Piekkari and Catherine Welch PART II: MULTIPLE PARADIGMS FOR THEORIZING 5. Critical Realism and Case Studies in International Business Research Ricardo Morais 6. 'There is No Alternative' - Or Is There? A Critical Case Study Approach for International Business Research Pasi Ahonen, Janne Tienari and Eero Vaara 7. Sumantra's Challenge: Publish a Theory-testing Case Study in a Top Journal Gabriel Szulanski and Robert J. Jensen 8. Using Multiple Case Studies to Generalize from Ethnographic Research Mary Yoko Brannen 9. Beyond the Inductive Myth: New Approaches to the Role of Existing Theory in Case Research Poul Houman Andersen and Hanne Kragh PART III: ALTERNATIVE CASE STUDY DESIGNS 10. Case Selection in International Business: Key Issues and Common Misconceptions Margaret Fletcher and Emmanuella Plakoyiannaki 11. Case Selection Informed by Theory Trevor Buck 12. Mixed-method Case Studies in International Business Research Leila Hurmerinta and Niina Nummela 13. The Single MNC as a Research Site Jon Erland B. Lervik 14. When Truth is the Daughter of Time: Longitudinal Case Studies in International Business Research Susanne Blazejewski 15. Theorizing Process through Punctuated Longitudinal Case Study Research Anna Soulsby and Ed Clark PART IV: THE POTENTIAL OF MULTIPLE DATA SOURCES AND ANALYTICAL METHODS 16. Blurring the Boundaries between Case Analysis and Ethnography: Reflections on a Hybrid Approach to Researching Multinational Corporations Raza Mir 17. On a Clear Day You Can See Forever: Taking a Holistic Approach to Ethnographic Case Studies in International Business Fiona Moore 18. Digging Archaeology: Postpositivist Theory and Archival Research in Case Study Development Albert J. Mills and Jean Helms Mills 19. Watch What I Do, Not What I Say: New Questions for Documents in International Business Case Research April Wright 20. Comparative Historical Analysis in International Management Research Ayse Saka-Helmhout PART V: TAKING ACCOUNT OF DIVERSE CONTEXTS 21. Fleas on the Backs of Elephants: Researching the Multinational Company Tony Edwards, Phil Almond and Trevor Colling 22. International Research Teams and Collective Case Studies: An Abductive Approach Asta Salmi 23. How to Use Ethnographic Case Studies to Decipher National Cultures Philippe d'Iribarne 24. Doing Case Studies in China: Two Perspectives Hui Tan and Matti Nojonen 25. Conducting Processual Studies in Transition Economies: Reflections on a Case Study Martin Johanson Index
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