Access to information is instantaneous. Social tools put professional networks within arm's reach. With that context, what are the leadership strategies that will allow your organisation to create and support differentiating value and to nurture ongoing relationships with your members? To find out, the ASAE Foundation teamed up with business-relationship expert David Nour, author of the bestselling Relationship Economics. In Return on Impact, Nour charts the implications of a socially enabled world and the reinvention--in structure and governance, talent acquisition, listening practices, and business and revenue models--that leaders of organisations must undertake to fuel growth in the next decade. The context for this book is today's social-media-savvy environment, but Return on Impact is not another tactical book on social media or an orientation to particular networking tools. It is a strategy resource designed to show you what will set competitors apart. Ensure that your association still matters today, tomorrow, and beyond. Reading this book is the first important step to helping your association own its future.
Integrated QR Codes vii Welcome to the Age of Empowered Customers! ix C H A P T E R 1 Do You Still Matter? 1 C H A P T E R 2 Develop a Robust Social Strategy, an Imperative First Step 25 C H A P T E R 3 Embrace World-Class Engagement 49 C H A P T E R 4 Build a Diff erent Kind of Organization 67 C H A P T E R 5 iTunify Your Capabilities 93 C H A P T E R 6 Attract and Develop Unparalleled Social Talent 121 C H A P T E R 7 Socially Enable Your Execution 151 C H A P T E R 8 Deploy Social Analytics to Listen Louder and Tell a Compelling Story 173 C H A P T E R 9 Fail Intentionally and Learn From It 195 C H A P T E R 1 0 Reinvent ROI 215 Acknowledgements 231 About the ASAE Foundation 233 About the Author 235 Other Books by the Author 237 David Nour Speaking Topics 239