This is the first text that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them perform the calculations and practice the decision-making skills that are used in the field. RM in Action shows how the revenue management principles can be clearly illustrated using real-world examples reported in various news outlets. RM on the Web offers sites listed on the Internet to provide supplemental information about a topic or issue. Revenue managers will then gain hands-on skills to effectively manage their inventories and prices.
David K. Hayes has more than 30 years experience in hospitality management and education. He has taught at Texas Tech University and the University of Houston. His industry experience includes serving as the Managing Owner of a hotel and conference center and a professional writer and consultant. Allisha Miller has worked in the hospitality industry in a number of different roles, most recently as director of sales and marketing of a hotel and conference center. Currently, she is a professional writer and simulation developer for hospitality industry clients.
Chapter 1: Introduction to Revenue Management. Chapter 2: Strategic Pricing. Chapter 3: Value. Chapter 4: Differential Pricing. Chapter 5: The Revenue Manager's Role. Chapter 6: Forecasting Demand. Chapter 7: Inventory and Price Management. Chapter 8: Distribution Channel Management. Chapter 9: Evaluation of Revenue Management Efforts in Lodging. Chapter 10: Revenue Management for Food and Beverage Services. Chapter 11: Evaluation of Revenue Management Efforts in Food and Beverage Services. Chapter 12: Specialized Applications of Revenue Management. Chapter 13: Building Better Business.