Revitalizing the Pharmaceutical Business: Innovative Marketing Approaches

Revitalizing the Pharmaceutical Business: Innovative Marketing Approaches

By: Raja B. Smarta (author)Hardback

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Description

This book discusses how pharmaceutical companies can forge an enduring and competitive strategy by developing and nurturing its marking assets. The author emphasizes the need to be creative in communication to ones customer and to teach them through well-defined distribution channels.

Contents

Innovation and Strategy New Marketing Approaches Strategic Marketing Assets Nurturing Marketing Assets Creative Communication New Avenues of Sales Promotion Market Dynamism and Strategic Distribution Policies and Procedures Getting Results Financial Implicatios of Marketing Operations

Product Details

  • ISBN13: 9780761993759
  • Format: Hardback
  • Number Of Pages: 296
  • ID: 9780761993759
  • weight: 515
  • ISBN10: 0761993754

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  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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