Learn how to prepare and utilize the most important document for any organization-the business plan. Whether you are just starting out or are already in business and need to refocus your efforts, this practical guide will clearly instruct how to prepare a winning business plan. This audiobook will become a valued resource for entrepreneurs and business owners on their path towards future success at speaking venues. There are as many outlines for business plans as there are business plans. But in THE ABCs OF HOW TO WRITE A BUSINESS PLAN, Garrett Sutton explains how the basics of writing a great business plan tend to fall into four main parts: THE BUSINESS - All pertinent aspects of the business from initial idea to service after the sale. THE MARKETING - A thorough discussion of the industry and your business's place in it. THE FINANCIALS - Short and long term costs and revenues to determine risk. THE SUPPORTING MATERIAL - How to back up your proposal.