Running a Successful Photography Business is the definitive business bible for every professional photographer - a one-stop resource covering everything you need to know to make your business a success. This handy book contains guidance on the key areas of running your business: fine-tuning your brand, attracting new clients and keeping existing ones, costing and producing shoots, professional ethics and codes of practice, contracts, preparing a business plan, operating your business effectively, legal obligations, working with agents and agencies and how to evolve and prosper in this ever changing industry. Everything a working photographer needs to know in order for their business to flourish.
Written from the unique point of view of a leading photographers' agent, the author knows from first-hand experience what it takes to survive and succeed as a professional photographer.
This book builds on the author's popular first book, Setting up a Successful Photography Business, aimed at those starting out in freelance photography.
Lisa Pritchard is a well-known figure in the commercial photography world, primarily for being a leading photographers' agent. She set up her own agency, LPA, in 2002, which represents both established and emerging photographers and produces photoshoots for leading brands and major advertising campaigns. Lisa offers consultancy sessions to professional and aspiring photographers and a `Pop up Agent' service for unrepresented photographers. She has also judged many international photography competitions, and is a popular guest speaker at seminars and Universities. www.lisapritchard.com
Biographies Preface Introduction Chapter 1: How's Business? A Business Health Check Chapter 2: The Photographer's Business Plan Chapter 3: Fine-Tuning your Brand Chapter 4: Twenty Ways to Get Noticed Chapter 5: Pricing Chapter 6: Pitching for a Job and Sealing the Deal Chapter 7: Please Read the Small Print: Business Terms and Photography Contracts Chapter 8: The Perfect Photoshoot: A Step by Step Guide Chapter 9: Photoshoot Legal Obligations and Codes of Practice Chapter 10: Are You Covered? Insurance Chapter 11: Keeping Clients Chapter 12: Getting Help Chapter 13: Going Forward Contributor Biographies Appendices Index