Eighty percent of all sales are made by just twenty percentof sales people. What's surprising to discover is that those top professionals perform only a bit better than their peers in certain critical areas. By excelling in these capabilities, you can earn money faster, have more success, and gain greater career satisfaction than you ever thought possible.In this compact and convenient guide, sales trainer extraordinaire Brian Tracy reveals how anyone can get that winning edge. He shares 21 tried-and-true techniques to:
Set clear goals and achieve themDevelop a sense of urgency and make every minute countStay motivatedKnow your products inside and outAnalyze your competitionIdentify competitive advantageDevelop your sales strategyFind and quickly qualify prospectsCreate rapport early and build trustUnderstand the three keys to persuasionMaster the elements of an effective presentationUse the power of suggestionEstablish `megacredibility'Overcome the six major objectionsAsk for actionAdvance your career by following up
Packed with proven strategies and priceless insights, this handy little book will help you take your sales game to unprecedented new heights.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
CONTENTS Introduction 1 1 Become Brilliant on the Basics 7 2 Stay Enthusiastic 13 3 Personal Management Skills: The Inner Game 20 4 Personal Management Skills: The Outer Game 25 5 Develop Excellent Product Knowledge 32 6 Analyze Your Competition 36 7 Develop Competitive Advantage 41 8 Develop an Effective Sales Strategy 46 9 Prospect Like a Professional 52 10 Qualify Your Prospects 58 11 The Friendship Factor 63 12 Three Keys to Persuasion 68 13 Make Effective Presentations 73 14 Practice the Power of Suggestion 77 15 Establish Megacredibility 82 16 Handle Objections Effectively 87 17 Ask the Customer to Take Action 92 18 Provide Excellent Customer Service 97 19 Keep Customers for Life 102 20 Manage Your Time Effectively 107 21 There Are No Limits! 112 Index 117