Understand SAP CRM s technical landscape and how it differs from the rest of the SAP Business Suite Learn about the SAP CRM data model and how to load and extract data Explore the most useful enhancements in SAP CRM If you ve ever had to work on the SAP CRM backend, this book is the resource you ve been waiting for. You ll establish a working knowledge of SAP CRM architecture, and then learn how to use the development tools and options that SAP provides to tailor the system. You ll also follow a simple development example throughout the book that will help you apply the programming logic you ve learned to real-world situations. SAP CRM Basics Build an essential SAP CRM foundation: learn about technical design, data modeling and BAdIs, and development tools and techniques. Data Modeling Tools Once you understand the SAP CRM data model, discover how to use the Application Enhancement Tool, marketing attributes, and more to extend and enhance the data model to meet business requirements without coding. Code Logic Find the code you need to effectively work with SAP CRM, and also learn detailed coding logic to be able to create your own code.
Configuration and Enhancements Learn how to input business logic with the BTE framework, enhance the open channel for Campaign Management, and much more. Common Enhancement Requests Understand the requests that businesses commonly make in sales, service, marketing, and analytic processes, and learn how to modify the SAP CRM system with the right tools to fix these gaps.
Stephen Johannes is a system analyst who currently supports a productive SAP CRM implementation for a large specialty chemical company in the United States. He graduated from the University of Missouri-Columbia. He has worked with the SAP CRM solution as a developer providing enhancements to the standard platform for SAP customers since 2001 in both consulting and application support roles. During this time frame, he has gradually become a functional/technical resource on SAP CRM and will claim that he only codes when necessary or is just in the mood. Stephen is also a moderator on the SAP Community Network (SCN) for the Customer Relationship Management Space since 2009 and has been actively answering questions off and on since 2005 on SCN. He was recognized in 2009 as an SAP Mentor for his contributions to the SAP ecosystem through SCN and remained active as an SAP Mentor until early 2012. He's currently looking at rejoining the SAP Mentor program in 2013. To make sure that his life is busy 24/7, he's currently married to his wife Karon and is the proud father of two children: Emily and Zachary. He's an avid St. Louis Cardinals and Mizzou Tigers Fan. In addition to watching sports, he's a slow but steady recreational runner who enjoys running outdoors when the weather permits. You can reach Stephen via Twitter @sjohannes.