This book represents a marriage of research and successful practice, presenting a comprehensive planning model for school leaders preparing for and conducting school finance elections. Information presented emphasizes systems and strategies rather than specific campaign tactics. Avoiding a myopic focus on tactics allows school leaders to elevate their thinking to a more comprehensive and long-range vision of election planning. Each of the chapters elaborates on one of the ten elements in the authors' comprehensive planning model. Use of this model has reaped success in all types of school districts from New Jersey to California, and the authors aim to bring readers success at the ballot box as well.
Don Lifto is senior vice president and director of the Public Education Group at Springsted Incorporated, a public finance and consulting firm based in St. Paul. Previously, he was as a school superintendent in Minnesota for twenty-five years serving in rural, suburban, and intermediate districts. J. Bradford Senden has twenty years of experience working with school districts that must win voter approval for school finance proposals both for construction, renovation and modernization, and operation. Much of Senden's experience with survey research, voter file preparation, and campaign planning involves tax proposals requiring supermajority approval.
Chapter 1 Foreword Chapter 2 Introduction Chapter 3 Research to Practice Chapter 4 The Voter File and Count Book Chapter 5 Looking Back to Plan Forward Chapter 6 Mapping Chapter 7 Community Survey Chapter 8 Ballot Questions Chapter 9 Ongoing and Targeted Communication Chapter 10 New Technology Chapter 11 Planning Chapter 12 Leadership and Organization Chapter 13 Execution of Campaign Chapter 14 A Final Thought