Christmas is a time of seasonal cheer, family get-togethers, holiday parties, and-gift giving. Lots and lots--and lots--of gift giving. It's hard to imagine any Christmas without this time-honored custom. But let's stop to consider the gifts we receive--the rooster sweater from Grandma or the singing fish from Uncle Mike. How many of us get gifts we like? How many of us give gifts not knowing what recipients want? Did your cousin really look excited about that jumping alarm clock? Lively and informed, Scroogenomics illustrates how our consumer spending generates vast amounts of economic waste--to the shocking tune of eighty-five billion dollars each winter. Economist Joel Waldfogel provides solid explanations to show us why it's time to stop the madness and think twice before buying gifts for the holidays. When we buy for ourselves, every dollar we spend produces at least a dollar in satisfaction, because we shop carefully and purchase items that are worth more than they cost. Gift giving is different.
We make less-informed choices, max out on credit to buy gifts worth less than the money spent, and leave recipients less than satisfied, creating what Waldfogel calls "deadweight loss." Waldfogel indicates that this waste isn't confined to Americans--most major economies share in this orgy of wealth destruction. While recognizing the difficulties of altering current trends, Waldfogel offers viable gift-giving alternatives. By reprioritizing our gift-giving habits, Scroogenomics proves that we can still maintain the economy without gouging our wallets, and reclaim the true spirit of the holiday season.
Joel Waldfogel is the Ehrenkranz Professor and Chair of Business and Public Policy at the Wharton School of the University of Pennsylvania. He is the author of "The Tyranny of the Market" and has been a columnist for Slate.
Preface ix CHAPTER ONE: Introduction 1 CHAPTER TWO: Spending and Satisfaction 6 CHAPTER THREE: U.S. Holiday Spending 23 CHAPTER FOUR: How Much Waste Occurs at Christmas? 29 CHAPTER FIVE: Why We Do It: Are Gift Recipients Crackheads, or What? 41 CHAPTER SIX: Giving and Waste around the World 57 CHAPTER SEVEN: A Century of American Yuletide Spending 71 CHAPTER EIGHT: Have Yourself a Borrowed Little Christmas 78 CHAPTER NINE: Is Christmas Like Spam, Underwear, or Caviar? 89 CHAPTER TEN: Christmas and Commercialism: Are Santa and Jesus on the Same Team? If So, Who's Team Captain? 99 CHAPTER ELEVEN: Stop Carping; It's All for the Best 104 CHAPTER TWELVE: Making Giving More Effi cient with Cash and Gift Cards 113 CHAPTER THIRTEEN: Giving and Redistribution 120 CHAPTER FOURTEEN: Solutions --Making Gift Giving a Force for Good 134 Notes 147 Index 171