Search Engine Optimization All-In-One for Dummies, 3rd Edition

Search Engine Optimization All-In-One for Dummies, 3rd Edition

By: Bruce Clay (author)Paperback

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Description

The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay whose search engine consultancy predates Google shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more. If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results! * Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more * Covers SEO and optimizing servers for SEO * Provides important information on SEO web design * Shows you how to use SEO to stay "above the fold" If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

About Author

Bruce Clay has been a search engine optimization consultant since before there was Google. He has been cited as an expert by USA Today and his website, www.bruceclay.com, is referenced in the User's Guide to the Internet at The National Archives as a resource for website promotion tactics and tools.

Contents

Introduction xxiii Part I: Getting Started Chapter 1: An Introduction to Tizen 3 Discovering Tizen 3 The Tizen Association and Tizen Project 4 The Tizen Ecosystem 4 Reasons for Programming in Tizen 5 Tizen Is Based on Standards 5 Tizen Is Open 5 Tizen Is Heterogeneous 6 Tizen Has Industry Support 6 Installing the Tizen SDK 6 Prerequisites 6 Installing the SDK 7 Creating the Tizen Hello World Web Application 9 Creating the Hello World Tizen Native Application 13 Signing the Hello World Application 17 Summary 19 Chapter 2: Tizen Application Packages 21 Packaging a Web Application 21 Packaging a Native Application 25 Packaging a Hybrid Application 29 Using Optional Features 31 Using Privileged APIs 35 Signing a Package 38 Summary 40 Chapter 3: Tizen Development Tools 41 The Tizen IDE 41 Tizen Emulator 42 Enabling Hardware Acceleration 45 Using the Tizen Emulator 45 Tizen Web Simulator 48 Smart Development Bridge 50 Debugging and Testing 53 Designing the UI with the UI Builder 56 Summary 58 Part II: Tizen Web APIs Chapter 4: Web Application Fundamentals 61 The Web Runtime 62 Tizen Device APIs 63 Tizen Web UI Framework 65 Overview of the Tizen Web UI Framework 66 The Basics of jQuery Mobile 68 Using the UI Builder 69 Choosing Your Widgets 70 Implementing Events in the UI Builder 71 Summary 75 Chapter 5: Location-Based Services 77 Displaying a Map 78 Detecting a User s Location 80 Monitoring the User s Position 83 A Word of Caution 84 Adding Markers to a Map 84 Geocoding and Reverse Geocoding 85 Summary 87 Chapter 6: Multimedia 89 Discovering Multimedia Content 89 Embedding HTML5 Audio and Video 95 Capturing Images 96 Creating a Simple Camera Application 97 Capturing an Image 99 Summary 102 Chapter 7: Sensors and Other Hardware 103 Device Orientation 103 A Working Example 105 Near Field Communication (NFC) 110 Using NFC in Your Web Applications 111 Peer-to-Peer Mode 114 Summary 116 Chapter 8: Messaging Services 117 Messaging Service 117 E-Mail Client Example 124 Summary 131 Chapter 9: Contacts and Calendars 133 Setting Privileges 133 The Contact API 134 Address Book 134 Contacts 136 Person Objects 144 The Calendar API 146 Calendar Events 149 Calendar Tasks 149 Adding Events 151 Getting Events 153 Updating Events 153 Creating Recurring Events 154 Setting Alarms 157 Converting Events to iCalendar Format 158 Summary 159 Chapter 10: Native UI Applications 163 UI Framework Architecture 163 Types of Native UI Applications 166 Native UI Application Life Cycle 167 State Transition Flow 168 Initialisation and Termination 169 Application and Frame States 170 Creating a Form and Handling Events 171 Handling UI Events 175 Handling Hardware Keys 177 Handling Gestures 179 Summary 182 Chapter 11: Native Application fundamentals 183 Basic Idioms and Styles 184 Error Handling 184 Debugging Macro Functions 189 Two-Phase Construction 192 The RAII Idiom 193 Transferring Object Ownership 199 Fundamental Data Types 200 Object 200 String 201 Collection 206 STLConverter 214 DateTime and TimeSpan 218 ByteBuffer 221 Summary 223 Chapter 12: Native UI Controls 225 An Overview of UI Controls 225 Using Containers 227 Popups 228 Panels 229 Layout 230 Coordinate System 231 Using UI Controls 232 Button 232 EditArea, EditField, Textbox, and ExpandableEditArea 232 Keypad 233 Gallery 234 SearchBar 234 CheckButton 235 Slider and Progress 236 EditTime and EditDate 237 ContextMenu and OptionMenu 238 TabBar 239 ColorPicker 240 Header and Footer 240 ListViews 243 TableViews 244 Summary 247 Chapter 13: Multimedia and Content 249 Content and Content Information 250 Searching for Content 252 Managing Playlists 254 Playing Media Content 254 Playing Audio 256 Seeking in the Audio Player 257 Playing Video 258 Capturing Video in the Player 260 Playing Multiple Audio Sources 261 Recording Media Content 263 Recording Audio 263 Recording Video 265 Capturing Images from the Camera 268 Working with Images 269 Decoding Images 269 Editing Images 271 Encoding Images 271 Decoding Audio and Video 272 Decoding Audio Content 272 Decoding Video Content 272 Encoding Audio and Video 273 Encoding Audio Content 273 Encoding Video Content 273 Extracting Frames from Video 274 Media Application Controls 274 Music Player Application Control 275 Video Player Application Control 277 Camera Application Control 277 Image Viewer Application Control 279 Summary 281 Chapter 14: Telephony and Networking 283 Telephony 284 Phone and Call Application Controls 284 Getting the Current Call Information 286 Checking the Telephony Network and SIM State 289 Messages 291 SMS Messages 291 MMS Messages 298 E-mail 300 Push Messages 303 Networking 307 Network Connection Management 308 HTTP 312 Wi-Fi and Wi-Fi Direct 314 Bluetooth 320 NFC 325 Summary 331 Chapter 15: Location and Social Servic es 333 The Location Service 334 Location Settings 334 Location Criteria 336 Getting the Location 336 Monitoring Locations 337 Using a Map 343 The Social Service 343 Social Privacy Setting 344 Account Management 344 The Address Book 349 The Calendar Book 358 Summary 366 Chapter 16: Advanced UI and Graphics 367 Advanced UIs 367 Animations 368 Scene Management 377 Graphics 380 UI Extensions 382 Vision 383 Sensors 386 Speech 388 Summary 390 Chapter 17: I/O and Internationalisation 391 Predefined Directories 392 Handling File I/O 396 Basic File Operations 396 Getting File Attributes 399 Copying, Moving, and Deleting Files 401 Handling Directories 402 Locking Files 405 Observing File and Directory Changes 406 Building a Database 409 Creating a Table 409 Creating a Row 410 Updating a Row 412 Deleting a Row 413 Querying a Table 414 Monitoring Storage Events 415 Internationalising Your Applications 417 Handling Different Text Encodings 417 Handling Locale-Sensitive Information 425 Summary 430 Part IV: Advanced Tizen Chapter 18: Multithreading 433 Worker Threads 434 Making an Asynchronous Worker 437 Using Timers 443 Asynchronous Inter-thread Communication 445 Summary 455 Chapter 19: Inter-App lication Communication and Hybrid Applications 457 Inter-Application Communication 458 Message Ports 458 Creating a LocalMessagePort in a Native Application 459 Sending a Message to Another Application 461 Receiving a Message Response 461 Defining a Message Protocol 463 Sending Requests to a Native Application from a Web Application 467 Using a Trusted Message Port 474 Making a Hybrid Package 475 Summary 477 Index 479

Product Details

  • ISBN13: 9781118921753
  • Format: Paperback
  • Number Of Pages: 792
  • ID: 9781118921753
  • weight: 1
  • ISBN10: 1118921755

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