A prescriptive guide to business, community, and government cooperation based on the successful "Keep General Motors" campaign
In 1997, General Motors prepared to pull out of Lansing, MI, the home of Oldsmobile for nearly 100 years. In response, an unlikely team of government, business, labor, education, and community leaders joined together to convince the company to stay and invest over a billion dollars instead. The "Keep GM" campaign's wild success showed how a collaborative approach to solving complex problems could turn a crisis into a mutually beneficial opportunity for an entire region.
Written by Lansing's mayor at the time, David Hollister, and based on the documentary feature, Second Shift tells the inside story of the campaign and details how you can implement the "Second Shift model" to bring competing community, business, and policy leader interests together to achieve a common goal. Hollister provides you with takeaways, metrics, and lessons, along with guidelines and a blueprint for implementation, from this successful model, and looks at case studies of other industries and regions that have used similar approaches to keep businesses running and communities vibrant.
David Hollister is the former mayor of Lansing, Michigan (1993-2003) and currently the Director of the Michigan Department of Labor and Economic Growth. Ray Tadgerson is the former President and CEO of C2AE and served as the senior strategic and marketing advisor to Mayor David Hollister. David Closs is Professor, McConnell Endowed Chair, and Chairperson of the Department of Supply Chain Management in the Eli Broad College of Business at Michigan State University and serves as a Senior Advisor to Michigan's Governor on the Commission for Logistics and Supply Chain Collaboration. Tomas Hult is Professor, Byington Endowed Chair, and Director of the International Business Center in the Eli Broad College of Business at Michigan State University and one of the world's leading authorities on strategic management, global supply chains, and complex multinational corporations.
Preface Chapter 1: The Second Shift Model: Challenges and Obstacles Chapter 2: Identifying: Name the Challenge and Its Impact Chapter 3: Partnering: Develop Meaningful Relationships Chapter 4: Building: Construct Your Strategy as You Go Chapter 5: Solving: Engage in Constant Problem Solving Chapter 6: Celebrating: Mark Successful Milestones Chapter 7: Persevering: Adapt and Endure Chapter 8: The Second Shift Model: Guidelines and Implementation Appendix: Forty Regional Partners Endorse the Rsolution to Support the Lansing Work! Keep GM! Movement Index