The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Few of us are natural salespeople, and many small business owners struggle with the process. Strong selling skills are essential if you are to make your company a success, however, and this practical book offers advice and techniques to help you overcome your inhibitions, understand how sales are made, and close a deal successfully. Accessible and jargon-free, Selling with confidence looks at the following essential steps - none of which will cost you a fortune: getting the basics right understanding different forms of selling understanding how the sales process works preparing proposals and pitches creating a 'sales culture' in your business
Andrew Holmes is a management consultant and a former director at PriceWaterhouseCoopers. He is the author of more than 10 business books, including Pains on Trains (Capstone) and How Much?! (Thorogood).