At last, a book that cuts through the jargon of leadership and personal development. It offers a real world source of inspiration and provocation in areas such as: creativity, innovation, relationships, motivation, leadership, high performance, learning, and reinvention. The unique approach springs from the mix of leading edge concepts with the wisdom of the street in the form of rock music. This is served up in a quirky, challenging but intelligent way. Peter Cook has been able to skilfully synthesise these diverse viewpoints because of his background, both as a business academic, MBA graduate and tutor, strategy consultant and thought leader and also as a musician, writing and performing music, in rock bands. The book examines the issues using the language of 'Sex, Drugs, and Rock'n'Roll' rather than that of prophets, consultants, and gurus. In this context, the letters MBA stand for Management By Attitude.
Peter Cook started in pharmaceuticals, leading innovation teams to bring multimillion dollar drugs to market and international troubleshooting. He is the Managing Director of Human Dynamics, offering strategy facilitation, coaching, training, practical MBA programmes, conferences and events.