Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education

Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education

By: David L. Kirp (author), Jeffrey T. Holman (contributor), Debra Solomon (contributor), Jonathan VanAntwerpen (contributor), Elizabeth Popp Berman (contributor), Patrick A. Roberts (contributor)Paperback

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About Author

David L. Kirp is Professor of Public Policy at the University of California at Berkeley and the author of fourteen books, most recently Almost Home: America's Love-Hate Relationship with Community.


* Introduction: The New U * Part I: The Higher Education Bazaar *1. This Little Student Went to Market *2. Nietzsche's Niche: The University of Chicago *3. Benjamin Rush's "Brat": Dickinson College *4. Star Wars: New York University * Part II: Management 101 *5. The Dead Hand of Precedent: New York Law School *6. Kafka Was an Optimist: The University of Southern California and the University of Michigan *7. Mr. Jefferson's "Private" College: Darden Graduate School of Business Administration, University of Virginia * Part III: Virtual Worlds *8. Rebel Alliance: The Classics Departments of Sixteen Southern Liberal Arts Colleges *9. The Market in Ideas: Columbia University and the Massachusetts Institute of Technology *10. The British Are Coming--and Going: Open University * Part IV: The Smart Money *11. A Good Deal of Collaboration: The University of California, Berkeley *12. The Information Technology Gold Rush: IT Certification Courses in Silicon Valley *13. They're All Business: DeVry University * Conclusion: The Corporation of Learning * Notes * Acknowledgments * Index

Product Details

  • ISBN13: 9780674016347
  • Format: Paperback, Hardback
  • Number Of Pages: 336
  • ID: 9780674016347
  • weight: 386
  • ISBN10: 0674016343

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