The dean of business historians continues his masterful chronicle of the transforming revolutions of the twentieth century begun in "Inventing the Electronic Century". Alfred Chandler argues that only with consistent attention to research and development and an emphasis on long-term corporate strategies could firms remain successful over time. He details these processes for nearly every major chemical and pharmaceutical firm, demonstrating why some companies forged ahead while others failed.
Alfred D. Chandler, Jr., was Isidor Straus Professor of Business History at Harvard Business School and the author of several books, including The Visible Hand: The Managerial Revolution in American Business (Harvard).
Preface Acknowledgments Part I. Overview 1. Differences, Concepts, Themes, and Approach 2. Evolving Paths of Learning Part II. The Chemical Industry 3. The Major American Companies 4. The Focused American Companies 5. The European Competitors 6. The American Competitors Part III. The Pharmaceutical Industry 7. The American Companies: The Prescription Path 8. The American Companies: The Over-the-Counter Path 9. The American and European Competitors 10. Commercializing Biotechnology Part IV. Paths of Learning 11. The Three Revolutions: Industrial, Information, and Biotechnology Notes Index